导图社区 s商科10
这是一篇关于s商科10的思维导图,介绍了营销和竞争两个主要方面,阐述了相关概念、影响因素及策略等内容。
IG商科,培训包含入职培训(induction training)、在职培训(on - the - job training)和脱产培训(off - the - job training),不同培训方式有各自的优势和不足.后续会更新哒~
IG商科,涵盖了组织结构、领导风格以及角色、职责和人际关系等内容。列举了财务总监、人力资源、营销总监、运营总监、研发总监等不同职能部门。后续会有更新的……
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华东区项目
marketing,competition and the customer
marketing
role:convert the wants of an individual into a need
creat customer base
building customer relationship to maintain customer loyalty
target market
consumer market:consumer最终使用者 customer购买者
industral market
demand
price
price of competitor's product
consumer income
population size and structuretastes and fashion
spending on promotional activities
niche market
benefit
small firms are to survive and earn profit
less competitive
usually be paid more high-status
limitation
attract competitiors
can not EOS
market segmentation
geographic segmentation
demographic segmentation人口
psychographic segmentation
mass market
EOS
potential for high sales and profits
consumer spending patterns have less effect,so reduce the risk to firms who operate in mass markets
more competition
can not support a mass marketing approach
today,reduce the scope for mass marketing
competition
why more competition for some market
G intervention
legal
privatisation
deregulation
probide financial
how B increase competition
product development
improve efficiency
increase promotion
look for new market