Franchising 加盟

在ACCA学习中对于Franchising（加盟）概念的知识点梳理

Franchising加盟。

• Franchiser.
  • Brand name
  • Goodwill
  • System.运营系统。
  • Business method商业模式。
  • Business strategy.
  • Management know-how.
  • Supportive service.
  • Advertising.
  • Training
  • R&D
  • Site decoration
• Franchisee
  • Capital lump sum.加盟费。
  • Fee（return earning）利润分成。
  • Personnel人员配备。
  • Local marketing knowledge.本土市场理解。
  • Day to day running business.
• Advantage.
  • Reduce capital requirement
  • Reduce managerial requirement.
  • Love headquarter cost.
  • Better and quick market presence.
• Disadvantage.
  • Profits are shared
  • Weak control over franchise.
  • Risk to reputation.
  • Potential conflicts due to disagreement override and obligations.
• 快速抢占市场
  • Organic growth
  • Networking
  • JV（Joint venture.）
  • Franchising