亚马逊英文邮件格式

这是一篇关于英文商业邮件格式的思维导图，主要内容有开头称谓语以及打招呼、自我介绍包括说明来意、感谢对方的回复或购买、邮件正文、结束语等。

英文商业邮件格式

• 1.开头称谓语以及打招呼
  • Hi friend&人名/Dear friend&人名，拉近与对方的距离，增加亲近感，比Dear customer更加有感染力，对方更愿意跟你沟通。
• 2.自我介绍包括说明来意
  • This is Bonnie from 品牌名.需要对方知道你是谁，注意礼貌 表达来意，让对方迅速知道的目的，要不然会一头雾水。We sent you this letter to tell you some tips to use this product.
• 3.感谢对方的回复或者购买
  • Thank you very much for your reply or purchase.And sorry to reply you late because of the time difference/weekend.
• 4.邮件正文
  • 一次售后
    • 主要的目的是告诉对方该产品的使用注意事项，正文主要是温馨提示。
    • 不易过长（产品功能卖点多的可适当多加些内容）一般情况下3-4点就可以了，内容过长，会容易使客户产生厌倦心理。
    • 分点叙述，条理清晰
    • 句式简单明了，不易使用过多的长难句和单词，客户可读性比较高
    • 主动建立起跟客户沟通的桥梁
    • 举例子： Here are some warm tips for you to use the softbox lighting kits: 1. Please assemble the softbox lighting kits before using it. Any question about the operation, please refer to the videos we post in the listing. 2. Please note that the CFL bulbs may be damaged by the long time shipping.If you met this kind of problem,please contact us for replacement.
  • 二次售后
    • 主要的目的是询问客户的使用体验，间接减少差评的产生
    • 其次可以委婉进行邀评动作
    • 增加和客户之间互动的粘性
    • 举例子： You have been using the softbox for a while. Are you satisfied with the softbox set? If you are satisfied with our product, could you please share your shopping experience?
  • 退货咨询
    • 了解客户的真实的退货原因，以便可以提升产品的质量
    • 容易招来差评，评论数量不多，评分不稳定的情况下，不建议发送此类信件
    • 举例子： I checked that you have returned our product because of some reason. We are terribly sorry that our product did not meet your satisfaction. Could you please tell me more details and give us some advice to improve our product.
  • 差评移除申请
    • 主要通过给客户解决问题，委婉告知对方删差评
    • 举例子： I have read your shopping experience on amazon carefully. We am sorry for bringing you such unhappy shopping experience. I feel guilty about that.And I tried to contact you to solve the problem for you.However, I did not receive any reply from you. I don't know whether you can receive my message. If you have receive my message,I would like to send you a new product to show my apology and I guess you must like the new product.
• 5.结束语
  • 感谢对方的支持和了解
  • 再次强调有问题可以及时找我们，不要直接退货
  • 期待对方的回复
  • If you have any questions about the product, please do not return the product, please contact us through our professional after-sale email on the manual or you can write to us in the amazon store. We will do everything we can to help you or we will be happy to send you a new product. Thank you for your understanding. We are looking forward to your reply.
• 6.祝福语
  • 如果碰到节日可以说一下节日快乐：Merry Christmas!Happy New Year 等。
  • 一般情况下说Have a nice day!Best wishes to you!Keep Safe/Take care 疫情比较严重也可以这么讲）
• 7.结束语
  • 商业信件结尾：Best regards，Warm regards，Yours sincerely，Kind regards
• 8.署名
  • 署上自己的名字