Definition: The degree to which a culture relies on and has allegiance to the self or the group.
Cause: Cultures differ in the extent to which individual autonomy is regarded favorably or unfavourably.
Typical States: Australia, Belgiun, the Netherlands, and the United States
Proposition: Believe that people are only supposed to take care of themselves, and perhaps their immediate families.
The most important: The autonomy of the individual is paramount.
Definition: Desisions that juxtapose the benefits to the individual and the group are always based on what is best for the group.
Proposition: Believe in obligations to the group, dependence of the individual on organization and institutions.
Characteristic: a "We"consciousness, and an emphasis on belonging.
Case analysis:
1. Students from individualistic cultures are likely to ask questions of the teacher, students from collectivistic cultures are not.
2. students from individualistic cultures are more likely to use confrontational strategies when dealing with interpersonal problems.
3. those with a collectivistic orientation are likely to ues adoidance, third-party intermediaries, or other face-saving techniques,
