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英语沟通思维导图
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编辑于2021-06-27 20:27:50- 英语沟通
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Business English Communication
Chapter 1 How to Apply for the ldeal Job
1.First Steps
writing a good enquiry about a job is vital to your chances of success.
2. Reading Job Advertisements
1、 Do I have the formal qualifications required?
2、Do I have the experience required?
3、Am I really suited for the job?
4、 What do I know about the employer?
5 、What makes me specially suited for the job?
3.Analysing a Specific Job Advertisement
Through the analysis of advertising needs, judge whether they match with their own needs
4. What to Mention in Your Letter or Email
Consider my characteristics that stand out from others
5. Attracting an Employers Interest
Your innovation and difference, as well as the benefits you can bring to the company
6. Hints and Tips
Experience
approprite for the job
Avoid annoying words
Never send your first draft
Keep the letter short
Referring to the company
Describe the type of work applied
Objective and true
Check again
Case page 14 : Liu Jiamian's resume template, the job is manager assistant
7. Practice Makes Perfect
Keep practicing
8. Summary
Learn to write a good cover letter, can highlight their own flash point and innovation ability, and personal ability and the needs of the company to highly match.
Chapter 2 The Rsume and the Interview
1. The Resumé or Curriculum Vitae
2.The Essentials
Personal basic information, qualifications, education background, work experience, skills, hobbies, career planning
3. Model Resumé(Single-page Version
4.Interview Essentials
Master interview skills
5.What Do You Do Now
Understand the company's information, needs, ability matching, salary, promotion opportunities and geographical location
6. The Big Day
Don't be late
7.What Do I Wear
Clean and tidy
8. What Questions Will They Ask
Prepare questions in advance, speak at the right speed and keep relaxed
9. Be Positive
Positive, cheerful, initiative
10. You Do the Talking
Take the initiative, but don't be overconfident
Case page 35: talk about yourself
11. Dealing with Negatives at the Interview
Case: make a reasonable explanation for resignation
12. Strength from Weakness
Never lie
13. Hints and Tips
Eye contact
Comfortable sitting
Don't move
Grasp the key points
14、Summary
1. Resume should be true, beautiful and full of content.
2. Pay attention to the speed of speaking, expression, dress and good way of thinking during the interview.
Chapter 3 Spoken Business Communication
1. Preparing for the Talk
Get to know the audience, introduce yourself, key points, speaking time, and prepare some questions
2. Preparing the Content
The material should be representative, new and interesting
3. Review
Be familiar with the manuscript and practice repeatedly
4. Hints and Tips
Keep smiling and don't speak too fast,body language
5. Practice Makes Perfect
Practice makes perfect by repeated practice
6. Summary
1. Ensure the comprehensiveness of information, facilitate the efficiency and accuracy of business communication,
2. Be well prepared and practice speaking.
Chapter 4 Communicating with Colleagues and Customers
1. Unspoken Messages
Facial expressions, shrugs, sighs, shakes
2. Friendly Communications
Good news is easier to accept than bad news
3. Communicating Sensitively
Pay attention to the way of communication, euphemism and not hurt the harmony
4. Problem Communications
5. Hints and Tips
Keep calm, listen carefully, explain clearly, speak clearly, ask details, verify information, and end friendly
6. Hearing and Understanding-Achieving Both
7.Action
Accurate understanding and action
8.Checking
Check if the message we send is misunderstood
9.Communicating with Bosses
Pay attention to listen, be able to put forward opinions, express their ideas and explain clearly, ask for opinions again, take the initiative to propose amendments, check and follow-up work
10.A Fact
Learn to sum up failure and learn from experience
11、 Summary
1. Communication should be accurate and efficient,
2. Pay attention to the way of communication with colleagues and boss.
3. Learn to listen and understand.
Chapter 5 Written Composingismeunge
1.Composing Your Message
What, why, when, where, who 、how
2.Written Forms of Communication
Easy to understand, delete irrelevant information, appropriate and appropriate content, true information, and avoid difficult technical terms
3. Lets Practise
4.Hints and Tips
Font with four, adjust the spacing, paragraph clear
5.case analysis
Ginger Jewellery
Chapter 6 Business Meetings
1. Why People Hold Meetings
Put forward problems, explore solutions and solve problems
2. Meeting Styles
Authoritarian, confrontational, conventional, informal
3. Writing the Records of Business Meetings
Time, place, list of participants, list of absentees, who makes the decision, list the action points, time and place of the next meeting, concise, avoid repetition, easy to obtain, save the electronic version.
4. Agenda of the meeting
Provide meeting materials, brief and clear, improve meeting efficiency
4. Hints and Tips
Prepare in advance, keep focused, and ensure the minutes are accurate,
5、 Case analysis
Harland Hotel Meeting
Chapter 7 Business Communication and Negotiation
1. Preparatory Considerations
Time and place of participation
2. The Negotiations
presentation of demands
substantive negotiations
3. Instruments of Negotiation
Persuasion
Promise of reward
Rewards granted
Threats of punishment
Punishment
4. Forms of Negotiation Available to the Management
Negotiation with onlyt he interested parties concerned
Outside consultants
Mediation
Arbitration
Legal action
5. Case analysis
Everlasting Products
Chapter12 Appendices
1、Appendix One Cocktail Party
2、Appendix Two The Card Game
3、Appendix Three Mr，Mrs，Ms,Dr or John
4、Appendix Four Getting to Know You
5、Appendix Five Dealing with Dinner
6、Appendix Six Sneaky Phrases
7、Appendix Seven Karaoke
8、Appendix Eight Its All a Matter of Face
9、Appendix Nine Be a Chinese Culture Vulture
Chapter 11 Business Communications Every Day
1. Ten Exercises
1、Winged services
2、Harmony and Peace
3、Good Fortune Airways
4、Nan Hai Cars
5、Lunar New Year Parks
6、The Royal Treatment
7、Job Opportunity
8、Getting the Picture
9、Read the newspaper
10、Agenda Items
Chapter 10 Media Communications
1. Information Out
Newspapers
Magazines
Newsletters
Television
Radio
Newsletters
Internet sites and blogs
Special interest publications
Messages delivered through ent tertainment
Endorsement of products and se ervices
2. Press Releases
3. Press Conferences
choose the venue
arrange the stage and seating
make sure that the public address system is adeg uate so that people can hear what is being said
arrange registration
pay attention to the many administrative matters that must be dealt with
make sure that you have enough staff available a t the event.
4. Press Events
Exercise32 Banking on success
Exercise32 A Touch of Class
5. Say It with Pictures
6. Dont Make It Difficult
Reporters also need basic facilities
7. The Big Interview
Preparation is the key
8. Questions and Answers
9.Bad Press
Be honest and don't lie
10.Inward Communication
Sending and receiving information are equally important
Customer feedback
Learn to listen
11. Who Can Speak for You
The spokesman has received professional training
Convey the company's will correctly
12.Hints and Tips
Reporters are human
Allow mistakes
Build contacts
Case analysis
1、Hotel drives up in stylewith Rolls Royce
2、Banking on success
3、A Touch of Class
Chapter 9 Crisis Communications
1.What Is a Crisis
The timing of the crisis is unpredictable
The nature of the crisis is hard to predict
Crisis events occur without warning
Multiple problems occur at the same time
Crisis events spread rapidly
Crisis communication plays an important role
2. Why Is Communication Essential in a Crisis
Directly affect the interests and future development of enterprises
3. Hints and Tips
Avt fast
Leave the blame
Don't forget anyone
4. What Can We Do in Advance
Communication
5. The Golden Rules
1. Prepare in advance
2. Make sure everyone knows his or her role
3. Accept responsibility.
4. Act quickly
5. Communicate your position clearly and immediately
6. Communicate regularly
7. Tell your staff what is happening.
8. Integrate communications into the management response
9. Watch out for exhaustion..
10. Keep records
6. Case analysis
Dumpling Trouble
Chapter 8 Cross-cultural Business Communications
1. Is It Possible to Put Culture into Categories
2. Stereotypes and Assumptions
3. The English Language
4.Hints and Tips
Adopt a culture
What's wrong?
Changes
5. Phenomena Which Influence Cultures
Time and punctuality
Formality
Attitudes
Socialising
Gender
6. Direct or Rude
7. Deference and Interruption
8.Politeness
9. European Union of Differences
10. Diversity and Communication Opportunities
11. Do Some Research
12. Hints and Tips
Be observant
Ask for advice
Explain your culture
13、 Case analysis
Programme Peoblems