亚马逊运营超全Step by step教学

对于亚马逊跨境电商的小伙伴，这是一个超详细Step by Step的教学，里面包含中英文的教学和步骤，是一个很好的入门或者总结脑图。

亚马逊2024最全教学

• 第一 核心 0:00 The 6-Figure Blueprint to Selling on Amazon 选品6个重要点
  • 1.High demand 高需求，月销量至少300单，平均一天10单；
  • 2.Low competition 低竞争，这个产品的卖家小于10个竞争对手；
  • 3.HIgh profitability 高利润，净利润至少30%，售价20-70美金；
  • 4.Improvement potential 有提升空间，观察客户的评论，有哪些缺点可以轻松化解；
  • 5.No legal or Liability issues 没有法律责任，不涉及专利/商标等；
  • 6.Ease to sell 容易销售，产品要小且清，轻松规模生产；
• 第二 如何选品 0:51 STEP 1: How to Find Products to Sell on Amazon 如何选品
  • 3:13 What is Private Label?个人品牌
    • 4 business model 4种商业模型
      • 1.Wholesale 批发
      • 2.Arbitrage 套利
      • 3.Drop shipping 代发货模式
      • 4.Private label （推荐）个人品牌
        • Private label 个人品牌
        • Normal 2000 - 10000 通常2000-10000美金启动资金
        • First order 5000 第一笔订单5000美金，产品单价11美金
        • Other expenses 3000 其他费用 3000美金
        • Total startup cost 8000 总的启动资金 8000 美金
  • 6:23 Jungle Scout Product Database
    • 选品工具 Jungle Scout
    • big mistakes 大的错误
      • choose product not based on fact, on their feelings 选品依据的是事实，而不是感觉
  • 6:45 6 Criteria of a Good Product on Amazon 选品最重要的6点
    • 1.High Demand 高需求
      • 6:50 High Demand 高需求
      • Find product : 300 units/month 选品：月销量 300 的产品
    • 2.Low Competition 低竞争
      • 7:31 Low Competition 低竞争
    • 3.Profitability 高利润
      • 8:10 Profitability 高利润
      • Price: $20 - $70 单价 20-70 美金
    • 4.Improvement Potential 有可提升的空间
      • 9:01 Improvement Potential 有提升空间
      • Reviews: 100 评价100个
      • Rating: 3 评级 3 星
    • 5.Ease to Sell 容易销售
      • 9:57 Ease to Sell 容易销售
      • Easy to manufacture 容易生产
      • Isn't breakable 不易损坏
      • Small & lightweight 小而且轻
    • 6.Legal & Liability Issues 法律责任问题
      • 11:10 Legal & Liability Issues 法律责任和义务
        • Patent
        • Trademark
      • Product tier 产品层
      • Standard 标准 Oversized 大尺寸
      • Seller type 卖家类型
      • Amazon (amazon own product) 亚马逊自营 FBA FBM
  • 14:14 Evaluate Niches with Jungle Scout's Chrome Extension 使用Chrome 插件
  • 16:44 Jungle Scout FBA Profit Calculator 使用 FBA 的利润计算器
  • 17:40 2 Main Costs That Affect Profitability 影响利润的主要成本
    • 1.Landed costs 发行成本
      • Preparation fees 准备费用
      • Inspection fees 检测费用
      • Customs duties 报关费用
      • Product cost 产品成本
      • Shipping cost运输成本
    • 2.Amazon FBA fees FBA 费用
      • Referral fee (15% of selling price)推荐成本
      • FBA fulfillment fee (weight/dimensions/country)FBA运营费
      • Long term storage fees长期保管费
      • Seller central fee卖家账户费
        • Professional subscription fee $40/month 专业账户费用
    • 19:34 How to Calculate ROI on Amazon 如何计算亚马逊的ROI
      • ROI: Aim for 100% ROI ( every dollar your spent, get $2 back) 投资回报
      • 3 Rules: Landed costs, Amazon fees, you 3个规则
      • Landed costs上新费用 Amazon fees 平台费用 You 留下来的利润
    • Find 10 Product ideas
      • Foundation of your business
      • Compare them ,and find 3-4 suppliers
• 第三 供应商 22:46 STEP 2: How to Find Amazon Suppliers 如何选供应商
  • 23:18 4-Step Process to Sourcing a Product 选品的4步
    • Most of them is nothing, key thing is right product 大部分的事情都不重要，关键的是产品
  • 23:21 Create a List of 5-10 Suppliers 建立5-10个供应商
    • 1.Create a list of 5-10 suppliers建立5-10个供应商
    • 2.Send an initial contact email发送联系邮件
    • 3.Narrow down your list of suppliers筛选供应商
    • 4.Order and evaluate product samples订购和评估样品
  • 23:51 Using Alibaba to Find Amazon Suppliers 在阿里巴巴寻找供应商
    • 在阿里巴巴寻找供应商
    • Trade assurance 商业保险
      • Timely shipping 准时发货
      • High quality product 高质量产品
      • Paid securely 安全支付
    • Verified supplier 验证供应商
      • eg. verified 13 years 已认证13年
      • 选择国家，最好找有经验的供应商，比如13 年某个国家的经验
  • 24:59 Jungle Scout Supplier Database 供应商数据库
    • Ask supplier is manufacturer or trading company供应商是厂家还是外贸公司?
    • 在Jungle scout里面搜索这个供应商，可以看到它的物流信息
    • 可以通过ASIN 去找到竞争对手的 supplier
  • 26:32 Send an Initial Contact Email 发询价邮件
  • 27:15 Contact Email Template 询价邮件模版
    • 问候语 Hello 自我介绍 My name is [FULL NAME] and I'm the Purchasing Manager for [COMPANY NAME 说出诉求 We are looking to have a product, similar to the following manufactured:AMAZON LISTING LINK] (with alterations) for the US market See attached photosOur primary sales channels will be through online marketplaces. 初次采购数量 We estimate up to 10,000 pcs. as the annual purchase volume after a trial order of 500-1000 pieces and a sample evaluation. 产品描述 We estimate up to 10,000 pcs. as the annual purchase volume after a trial order of 500-1000 pieces and a sample evaluation. Product specifications. DIMENSIONS] CUSTOMER RESEARCH INNOVATION DETAILS The following accessories would be included in the packaging (if you can manufacture them ). ILINK TO LISTING IF THERE ARE OTHER ACCESSORIES YOU ARE CONSIDERING
    • FOB
      • Supplier 负责送supplier 送到 Origin port Freight forwarder 负责从 Origin port 到 Amazon 仓库 特点:More common
    • EXW
      • Freight forwarder 负责 送supplier 送到 Origin port 到 Dest port，到Amazon仓库 特点: Cost- Effective
    • DDP
      • supplier 负责从一开始，到送到 Amazon 仓库，这个通常很贵，要问清楚
  • 29:25 Shipping Incoterms (FOB, EXW, & DDP) 运输国际贸易术语
    • FOB: from supplier to origin port从供应商道始发港 EXW: from supplier to Amazon从供应商到亚马逊
  • 31:48 Narrow Down Your List of Suppliers 筛选供应商的清单
    • 将供应商锁定到3家
  • 31:58 Jungle Scout Supplier Tracker 供应商跟踪
  • 32:25 Order & Evaluate Product Samples 预定和评估样品
    • Normally $50 - $150 for a sample purchased
    • 通常一个样品 50 -150 美金
• 第四 选品 33:48 STEP 3: How to Pick What to Sell on Amazon 怎么选品
  • 34:37 Compare Product Niches Using the Product Tracker 对比竞品
    • Most small and large size 小或者大的尺寸
    • Medium size was in high demand 中尺寸有高需求
    • Most medium sizes were sold in 1 or 2 packs 中尺寸实1到2个
    • Common mistakes 主要问题
      • Low demand低需求
      • Low profitability 低利润
      • Takeaways 方便携带
    • Improvements 可改良
      • Color 颜色
      • Material材质
      • Size大小
      • Usability实用性
      • Functionality 功能
    • Ease to sale 容易销售
      • Easy to manufacture 容易生产
      • Isn't breakable 不易损坏
      • Small & lightweight 小而且轻
    • Legal & liability issue 法律问题
      • Patent 专利
      • Tradermark 商标
    • 选品实践 Jungle scout
  • 37:41 Calculate Your Break-Even Price 计算你的盈亏平衡价格
  • 42:39 Narrow Down Product Ideas 降低产品概念
    • Next steps 相关步骤
    • 1.Choose a brand name 选择品牌名称
    • 2.Structure your business 规划你的商业
    • 3.Sign up for an Amazon seller central account 注册亚马逊卖家账户
• 第五 打造商业模型 43:41 STEP 4: How to Set Up Your Amazon Business 怎么建立你的亚马逊商业模型
  • 43:50 Choose a Brand Name for Amazon 选择一个亚马逊品牌名字
    • 简单
    • 独特
  • 44:21 Set Up an LLC 设置一个美国的LLC
    • Not too expensive to set up 建立成本不高
    • Separates you from your business 和你的商业分开
    • Business bank account and credit card 公司的银行卡和信用卡
  • 45:28 How to Create Your Amazon Seller Central Account 建立亚马逊的卖家账户
    • • fnsku是FBA的产品标签编码，只有做FBA的产品才会有，一个做FBA的产品SKU对应一个fnsku
      • fnsku有两种，一种是以X00开头的亚马逊条形码（Amazon Barcode），另一种是以B00开头的制造商条形码（Manufacturer Barcode）
  • 46:11 Individual vs Professional Seller Central Account 个人卖家和专业卖家的区别
    • Individual account 个人账户
      • Free to sign up for 免贾签约 Amazon charges $0.99 per sale 每一笔销售0.99美金
      • Not eligible to sell in all categories 不可以销售所有品类
      • Limited access to advertising 广告受限
    • Professional account 专业账户
      • Costs $39.99/month 39.99
      • 美金每个月 Sell in all categories 可以销售所有品类
      • Access all features 可使用所有功能
• 第六 FBA 物流 打包 贴标 50:18 STEP 5: Amazon FBA Packaging, Labels & Barcodes FBA 物流 打包 贴标
  • 50:28 Purchase Amazon UPC Barcodes 购买UPC Barcodes
    • 购买亚马逊的UPC code
    • GS 1 Barcode 去GS1 里面买条形码
    • One UPC Barcode per product(or product variation) you are selling 一个产品一个UPC Barcode
    • 一个产品有一个条形码 Option 1: <8
    • Option 2: >8 get a GTIN ( brand name)
  • 53:46 Packaging Requirements for Amazon FBA 亚马逊的FBA包装要求
    • Country of Origin 来源国家
    • FNSKUBarcode FNSKU 条形码
  • 54:54 Amazon UPC vs FNSKU Barcodes 亚马逊的UPC码和FNSKU码
    • UPC: apply once 只需要去买一次UPC，用来Create listing
    • FNSKU: on the package 亚马逊会生成一个 FNSKU 条形码，用于贴在包装上
  • 55:24 Design FBA Product Packaging 设计亚马逊FBA的包装
• 第七 第一笔订单 56:59 STEP 6: How to Place Your First Order 如何下第一笔订单
  • 57:36 Price Negotiation Tips 价格沟通的小技巧
    • tip 1: Have more than one supplier you're willing to work with 选择多个供应商
    • tip 2: Determine the maximum price you're willing to pay 决定你最大的购买价格
    • tip 3: Ask how many units you need to order to get the lowest price 询问最低的采购数量
  • 58:33 How to Create an FBA Purchase Order 如何建立FBA的采购订单
    • PO （ Purchase order ) 采购订单
    • 30% upfront70% after order ships 首付 30% ，尾款 70%
    • 50% upfront50% after order ships 首付 50% ，尾款 50%
  • 58:39 FBA Purchase Order Template FBA采购订单的模版
  • 59:19 Amazon FBA Product Inspections 亚马逊FBA的产品检测
• 第八 如何发物流 1:01:22 STEP 7: How to Ship Your Products To Amazon 如何发物流
  • 1:01:30 Air vs Sea Shipping for Amazon 亚马逊的海运和空运
    • 85 kg shipment cost 85公斤的运费
    • $ 400 via Sea
      • 海运 400 美金
    • $ 600 via Air
      • 空运 600 美金
    • Q4 volume, price will go high 往往第四季度，运费会比较贵
  • 1:02:17 How to Use Freightos to Hire a Freight Forwarder 如果使用货代
    • Hire a Freight Forwarders Arrange 选择一个货运代理
    • Shipping terms 运输条款
    • Customs 报关
    • Packaging 包装
    • Labeling 贴标
    • Duties 税费
    • Tariffs 关税
    • Insurance 保险
    • Freightos.com选择货代
      • Origin始发站
      • Destination 到达站
      • Load Loose cargo：LCL: less than container load
      • Containers
      • Goods
        • Goods value invoices amount from supplier
        • Choosing your fulfillment center address 选择你的配送中心地址
        • Choose one in your country 选择你的国家
        • Inform freight forwarder of updated address 通知货代更新地址
        • SPD: small parcel delivery 小包裹
        • LTL: less than truckload 小于 1 火车载量
      • Vetting a Freight Forwarder 选择货代
        • Price 价格
        • Communication 交流
        • Product import knowledge 进出口知识
        • Amazon FBA knowledge 亚马逊FBA知识
  • 1:04:16 FCL vs LCL Shipping FCL 和 LCL运输
    • Vetting a freight forwarder 审查货运代理
    • Price 价格 Communication 沟通
    • Amazon FBA knowledge 亚马逊 FBA 知识
    • Product import knowledge 产品的进口知识
  • 1:05:29 How to Create a Shipping Plan in Seller Central 如何在卖家中心建立运输计划
    • 1.亚马逊官网
      • freight forwarder address
      • • Individual Different productsinside of one box
        • Case Packed Just one productinside the box
        • Print SKU labels
        • • Small Parcel Delivery (sPD)
            • .Units are packed intoindividual boxes
            • .Each box is labeled for delivery
            • Shipments less than 150 Lb = SPD
          • Less Than Truckload (LTL)
            • .Multiple shipping boxes thatare grouped together on pallets.
            • .Multiple shipping boxes thatare grouped together on pallets.
            • Shipments heavier than 150 Lb = LTL
        • • 可以选择亚马逊的物流合作伙伴
          • 也可以自己选择相应的物流
        • 最后一步：Print box labels
          • 贴箱
          • 贴好以后，mark all as shipped
        • shipping queue 追踪物流
        • 在存货发往亚马逊仓库期间，你可以 Create Amazon Listing
          • Keyword Research
          • Title
          • Bullet Points
          • Product Description
          • Upload lmages & Videos
• 第九 如何上架Listing 1:13:53 STEP 8: How to Create Your Amazon Listing 如何建立你的Listing
  • 1:13:58 Amazon Keyword Research Tips 亚马逊关键词搜索技巧
    • Create Amazon listing 建立你的listing
      • 1.Keyword Research关键词索引
        • Identify high volume keywords确定高流量关键词
        • Reverse search competitor keywords反向搜索竞争对手关键字
      • 2.Create listing on Amazon 建立亚马逊 Listing
      • 3.Title 标题
      • 4.Bullet points 关键词
      • 5.Product description 产品描述
      • 6.Upload images and videos 上传照片和视频
  • 1:16:02 How to Create A Product Listing on Amazon 如何建立Listing
    • Add Products
  • 1:18:11 Draft Your Listing’s Title Listing 的标题
    • Your Title Should:
      • Includerelevantkeywordswith high search volume
      • Flow and be easy to read
  • 1:19:30 Draft Your Listing’s Bullet Points Listing 里面的关键点
    • Your Bullet Points Should:
      • Educate customers about your product's topfeatures
      • Incorporate highly searched keywords
  • 1:20:02 Draft Your Listing’s Product Description Listing 的详情介绍
  • 1:20:17 Create A+ Content on Amazon A+ 内容
  • 1:20:45 Amazon Brand Registry Explained 亚马逊品牌介绍
    • Greater listing control
    • Additional protection
    • Additional functionality
    • 必须要有Trademark
      • 可以使用亚马逊 IP Accelerator
    • Brand Registry Benefits
      • A+ Content
      • Report listingsviolating your IP
      • Upload videos
      • Create storefront
  • 1:22:04 Amazon Product Image Requirements 亚马逊图片要求
    • take the pictures yourself自己拍
    • hire a professional请专业摄影师
    • Main Image主图要求
      • Against a plain white background
      • No props, watermarks, or logos
      • 85% of image is the product
      • Only shows product for sale
      • At least1000 X 500 pixels
    • 最重要的一环，好的图片会给客户带来好的感官和购物冲动
• 第十 如何上架你的产品 1:24:46 STEP 9: How to Launch Your Product on Amazon 如何在亚马逊上架商品
  • 1:25:28 Launch Strategies; Getting More Sales & Reviews 上架:更多销售和评价
    • Drive more traffic to your product toboost sales.
    • Increase your product's rate of review.
  • 1:26:09 Amazon FBA Pricing Strategy FBA 价格策略
    • 让价格更有竞争力
    • 但是不能让价格跌破Break even price
    • 产品刚上架，卖家需要关注的是
      • Improving Keyword Ranking
      • Getting Reviews
  • 1:27:15 Use Amazon Coupons 亚马逊优惠券
  • 1:28:29 Create Amazon PPC Ads 亚马逊 PPC广告
  • 1:28:54 Automatic vs Manual Amazon Campaigns 自动和手动亚马逊策略
  • 1:29:52 2 Strategies for Increasing Your Rate of Review 增加评论星级
  • 1:30:00 Request Reviews From Customers 邀请客户评价
    • 通常5天后自动发邮件给客户邀请评价
  • 1:31:44 Amazon Vine Program 亚马逊藤蔓项目
    • 200美金的收费
  • 1:32:23 Product Inserts 插入产品