Chinese traditional culture

这是一篇关于Chinese traditional culture的思维导图，主要内容包括：a good way to tell stories of Chinese traditional culture，Ethnocentrism，Cultural awareness。

Chinese traditional culture

• Cultural awareness
  • conception
    • knowledge
    • awareness
    • acceptance
  • Why do people lack cultural awareness?
  • How to improve cultural awareness?
    • distinguish between intercultural communication and monocultural communication
    • develop respect for cultural differences
    • be aware that cultural differences usually lie in different cultural values, not just in observable behavior
    • avoid immediate evaluation and don’t use the norms of your own culture to judge the behavior of people from other cultures
• Ethnocentrism
  • conception
    • the behavior or belief that favors the nation, culture, or group to which one belongs
    • accompanied by feelings of dislike for other groups
  • example of D&G advertisement
    • content
      • the Chinese model
      • the male narrator
    • language
      • The use of personal pronouns.
      • The use of rhetorical devices, such as analogies.
      • The use of some sentence patterns.
  • the possible reasons
    • Their interests.
    • Their ignorance of Chinese culture.
    • Their lack of cultural awareness.
• a good way to tell stories of Chinese traditional culture
  • tea
    • the compatibility of British culture and Chinese culture
    • views Chinese traditional culture from the perspective of development
    • touches upon deeper themes and connotations
  • suggestion
    • choose suitable cultural symbols; probe deeper into their implications
  • Dragon
  • Chinese gongfu
  • TCM