商务学导论

Taking Risks and Making Profits within the Dynamic Business Environment在动态的商业环境中承担风险和盈利

Business Trends:Cultivating a Business in Diverse,Global Enviroments商业趋势:在多元化的全球环境中培养业务

• Taking Risks and Making Profits within the Dynamic Business Environment在动态的商业环境中承担风险和盈利
  • • Describe the relationship between profit and risk,and show how businesses and nonprofit organizations can raise the standard of living for all.描述利润和风险之间的关系，并展示企业和非营利组织如何提高所有人的生活水平。
      • Business and Wealth Buliding商业和财富建设
      • Revenues,Profits,and Losses收入、利润和损失
      • Matching Risk with Profit风险与利润的匹配
      • Standard of Living and Quality of Life生活水平和生活质量
      • Responding to the Various Business Stakeholders回应不同的业务利益相关者
      • Using Business Principles in Nonprofit Organizations在非营利组织中使用商业原则
  • • Explain how entrepreneurship and the other factors of production contribute to the creation of wealth.解释企业家精神和其他生产要素如何有助于创造财富。
      • The Importance of Entrepreneurs to the Creation of Wealth企业家对创造财富的重要性
      • The Business Environment商业环境
        • The economic and legal environment经济和法律环境
        • The technological environment环境技术因素
        • The competitive environment竞争环境
        • The social environment社会环境
        • The global business enviroonment全球商业环境
  • • Analyze the effects of the economic environment and taxes on businesses.分析经济环境和税收对企业的影响。
      • The Economic and Legal Environment经济和法律环境
        • Global Business Environment全球商务环境
        • Free Trade 自由贸易
        • Global Competition国际竞争
        • The Quality Imperative质量保证
  • • Describe the effects of technology on businesses.描述技术对商业的影响。
      • The Technological Environment环境技术因素
        • • Using Technology to Be Responsive to Customers利用技术来响应客户
        • • The Growth of E-Commerce电子商务的发展
        • • Productivity生产力
        • • How Technological Benefits Workers and You Technology科技如何惠及工人和你们科技
  • • Demonstrate how businesses can meet and beat competition.展示企业如何应对和战胜竞争。
      • The Competitive Environment竞争环境
        • Competing by Exceeding Customer Expectations通过超越客户期望来竞争
        • • Competing by Restructuring and Empowerment通过重组和授权进行竞争
  • • Analyze the social changes affecting businesses.分析影响企业的社会变化。
      • The Social Environment社会环境
        • Managing Diversity管理多样性
        • The Increase in the Number of Older Citizens老年人数量的增加
        • The Increase in the Number of Single-Parent Families单亲家庭数量的增加
  • • Identify what businesses must do to meet global challenges, including war and terrorism.确定企业必须如何应对包括战争和恐怖主义在内的全球挑战
      • The Global Environment全球环境
        • War and Terrorism战争和恐怖主义
        • How Global Changes Affect You全球变化如何影响你
        • The Ecological Environment生态环境
  • • Review how past trends are being repeated in the present and what those trends mean for tomorrow's college graduates.回顾一下过去的趋势是如何在现在重复的，以及这些趋势对未来的大学毕业生意味着什么
      • The Evolution of U.S. Business美国商业的演变
      • Progresss in the Agricultural and Manufacturing Industries农业和制造业的进展
      • Progress in Service Industries服务业的进展
      • Your Future in Business你的商业未来