business environment P6-34

ACCA，涵盖了宏观经济因素、微观环境、 PESTEL模型、波特五力模型 价值链分析模型等多个方面。

business environment P6-34

• the definition of environment
• macro environment
  • definition
  • government policies
    • purpose
    • fiscal policy
    • monetary policy
  • business cycle/trade cycle
    • inform
  • inflation
    • definition
    • the balance of payments
      • current account
      • capital account
      • financial account
    • economic growth and investment
      • actual growth and potential groeth
      • deflation
      • straflation
  • unemployment
    • types of unemployment
    • the un employment rate
• micro environment
  • definition and difference of macro and micro
  • types of competition
    • perfectcompetition
    • monopolistic competition
    • monopoly
    • oligopoly
  • assumption about consumer rationality
  • utility
  • demand
  • supply
  • the equilibrium price
    • price regulation
  • elasitocity
  • long run and short run cost curves
    • form
• PESTEL model
  • Political
  • economic
  • social/demographic/ciltural trends
  • technology
  • environmental
  • legal
    • empolyment protection
    • customer protection
    • data protection
    • hralth and safety
• porter's five forces model
  • threat of new entrants
  • bargaining power of customer and suppliers
  • the threat of sustitude and complementary
• the value chain analysis model
  • form of support and primary activities
• SWOT model