商务英语7C principles

商务英语（BUSINESS ENGLISH ）是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。商务英语课程不只是简单地对学员的英文水平、能力的提高，它更多地是向学员传授一种西方的企业管理理念、工作心理，甚至是如何和外国人打交道，如何和他们合作、工作的方式方法，以及他们的生活习惯等，从某种程度上说是包含在文化概念里的。

7C Principles

• Concreteness
  • Express specifically definitely vividly.
  • Avoid being too general, vague and abstract.
  • Include all necessary details such as date，times，figures ，sum of money and technical words.
• Correctness
  • Appropriate and grammatically correct language.
  • Factual information.
  • Accurate and reliable figures.
  • Right forms and conventions.
• Completeness
  • Include all the necessary information.
  • Check the message carefully before it is sent out.
• Consideration
  • Try to put yourself in his or her place.
  • Use the language and message for the receiver's needs.
  • Avoid irritating expressions.
• Courtesy
  • Deal promptly.
  • Respect the receiver.
  • Take a friendly and modest tone.
  • Use active voice.
  • Never accuse your reader of making a mistake.
• Conciseness
  • Keep sentence short.
  • Use plain/familiar words.
  • Avoid padded expressions.
• Clarity
  • Choose appropriate words in correct sentence structures.
  • Don't use words with vague meaning.
  • Write in plain English.