Unit 50AdvertisingMarketing——Word of mouth（口碑）

Unit 50Advertising&Marketing——Word of mouth（口碑），欢迎大家学习。

Unit 50Advertising&Marketing ——Word of mouth（口碑）

• 2.2
  • 1.Off the top of my head
    • 我随口想到的：表示在没有深思熟虑或查找资料的情况下，立刻给出的答案或想法。
    • Without thinking
  • 2.Sufficient
    • 足够的
    • Sufficient market
      • 充足的市场
    • of a quantity that can fulfill a need or requirement but without being abundant
    • 子主题
    • 拓展
      • Sufficient condition，充分条件
      • Sufficient for oneself不靠他人，不受他人影响
      • Necessary and sufficient condition，充要条件
  • 3.At the initial stage
    • 在初始阶段：指在某个过程或活动开始时的那个阶段。
    • At the very first stage
  • 4.Splintering
  • 5.Market share
    • 市场份额，市场占有率
  • 6.Market segment
    • 市场细分：将市场划分为具有相似需求和特征的消费者群体，以便更有效地满足他们的需求和偏好。
  • Marketing spend
    • 营销支出：公司为推广产品或服务而花费的费用，包括广告、促销、市场调研等。
  • 7. Promotional activities
    • 促销活动
  • 8.用户界面
    • User interface
  • 9.初创企业
    • Startup business
  • 10.毫无意义
    • No point in
  • 11.山寨，学人精，盲目模仿
    • copycat product
      • A product looks very similar to the brand leader
    • Copycat
      • someone has copied exactly what someone else has done，and seems to have no idea of their own
  • 12.突然出现
    • Cropping up
    • Break out in
    • Burst in on
  • 13.一堆，一群
    • a bunch of
    • A group of
  • 14.很有可能
    • Very likely
  • 15.Big player
    • Richness
  • 16.Moderate budget
    • 适当的预算
  • 17.网络社区
    • Online Community
• 3.2
  • ads（广告）
    • A commercial（商业广告）
    • A pop-up ad（弹窗广告）
    • A banner ad（横幅广告）
    • direct mail
    • free gift with every purchase
  • 1.营销活动
    • Marketing campaign
    • Promotional activities
  • 2.目标客户
    • Target customer
  • 客户忠诚度
    • Customer loyalty
  • 3.客户群
    • Customer base
  • 4.小众市场
    • Niche market
      • The part of an industry that sells a particular type of product or service to the small number of customers who want it
  • 5.Destination
    • 目的地，终点，目标
  • 6.Rise brand Awareness
    • 提高品牌知名度
    • Brand recognition
  • 7.elicit sth. from sb.
    • to get information or reaction from sb. often with difficulty
    • 通常从别人那获得什么
  • 8.count on
    • 指望
    • depends on
    • rely on
    • Promise oneself
  • 9.fickle
    • 易变的
    • Changeable， inconsistent，inconstant
  • 10.cool angles
    • New aspect
    • 比较新的角度（另类的）
  • 11.Customer loyalty
    • 客服忠诚度
• 4.2
  • 1.Toss around
    • 随意讨论：指在一个轻松的环境中，与他人自由地讨论或分享想法
    • 弄得我辗转反侧
    • Brainstorming头脑风暴，集思广益
  • 2.Advertising Jingle
    • 广告顺口溜
  • 3.Target group
    • target customer
  • 4.Far off
    • Far away
    • 遥远的
    • very wrong
    • eg.I don't think this is that far off，我不认为这个很离谱
  • 5.Suffice（足够的）
    • Be sufficient
    • Be adequate
  • 6.Click with
  • 7.Go back to the drawing board
    • 重回起点：表示放弃当前的计划或想法，重新开始制定新的计划或想法。
  • 8.Focus group
    • 子主题
  • 9.Consumer brand
    • 消费品牌
  • 10.catchy
    • Memorable
    • 朗朗上口的，引人注意，吸引人的
  • 11.Suffice
    • enough
    • be sufficient
    • be adequate
  • 12. Click with
    • Identify with
    • Relate to
    • in line with
    • agree with
    • 共鸣，理解
  • 13.Go back to the drawing board
    • start from the very beginning
    • From the ground up
  • 14.Focus group
    • Target group
  • 15.Consumer brand
    • 消费品牌
  • 16.Keep an eye on
    • 密切关注，留意，照看
  • 17.Revenue
    • income
• Sentence
  • Hard to tell exactly at this point
  • Speaking of that
  • I'm tossing around
  • You can tweak it a little bit
    • 你可以稍微调整一下
  • From time to time
    • 偶尔，有时
  • I like the sound of it
    • 听起来不错
  • Let's wait and see
    • 拭目以待