Idea generation

Idea generation，Idea generation、Problems、Identify needs、research、Testing MV、Exit or Enter。

Idea generation

• Problems
  • 1. acceptance & familiarity
  • 2. dispersion of tourism resources
• Identify needs
• research
  • Primary research (Customer discovery).
    • hyphothesis
      • 1. "health" and "healing" confused.
      • 2. They care price
      • 3.Women are more likely to choose healing way for reasons of emotional distress.
      • 4. People are interested in what am i doing with Healuxe
      • • quantitative
          • particpants:10 interview
        • qualitative
          • particpants:150 online questionnaire
    • result
      • 1. "health" and "healing" confused.
      • 2. They care price
      • 3.Women are more likely to choose healing way for reasons of emotional distress.
      • 4. People are inte
  • Secondary research
    • Macro analysis - industry - PESTEL
    • Market attractiveness
      • Porter's five forces
      • SwoT
    • Business model canvas
    • marketing strategy
      • STP
      • customer profile
      • Choice of strategy
• Testing MVP
• Exit or Enter
• Healuxe- customised healing travel