收集与分析资料(Gathering Information)
确立目标(Determining Objectives)
拟定策略(Developing Strategy)
纳入全国性行销行为,成为促销策略(Including Country Plan in Your Promotion)
选出单店行销的促销活动(Selecting Your Promotions)
安排MSM活動行事历(Organizing A Project Manage-ment Calendar)
追踪与评估(Evaluating the MSM Plan)