ACCA F1 Chapter 9 Competitive Factors

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Chapter 9 Competitive Factors

• Porter:Competitive Advantage
  • Three Generic Strategies
    • Cost Leadership 成本领先
    • Differentiation 差异化
    • Focus: segmentation 细分
  • How to creat Competitive Advantage
    • Function cost advantage Quality advantage purchasing production marketing
• Value network
  • Companies should work cooperatively with and support their suppliers and all other stakeholders within their supply.
• 5 Primary activities
  • Firm infrastructure
  • Human resource management
  • Technology development
  • Procurement
• 4 Support activities
  • Inbound logistics
    • receiving,storing and handing raw materials inputs
  • Operations
    • transformation:raw materials→finished goods and services
  • Outbound logistics
    • storing,distributing and delivering finished goods to customers
  • Marketing&sales
    • Market research +4Ps
  • Service
    • All activities that occur after the point of sale
• SWOT Analysis
  • Strengths
    • Internal resources of the entity.
  • Weaknesses
    • Lack of internl resources of the entity
  • Opportunities
    • External factors to be exploited (开发，利用)
  • Threats
    • External sources of adverse risk
• 5 Forces of competition
  • Threat of entry
  • Threat of substitutes
  • Competitive rivalry
  • Bargaining power of suppliers
  • Bargaining power of customers
• 浮动主题