Chapter 5(1)

Chapter 5 Identifing and analyzing domestic and international opportunities的思维导图，一起来看。

Chapter 5 Identifing and analyzing domestic and international opportunities

• A example of the business development of pet- and kid-safe repellents
  • from idea to the opportunity
• Introduction
• Opportunity Recognition and the Opportunity Assessment Plan
  • 1. the product/service idea
  • 2. the market
  • 3. the entrepreneur & the management team
  • 4. the time line
    • step, time, money
• Information Sources
  • 1. general assistance
  • 2. general information sources
  • 3. industry and market information sources
  • 4. competitive company and prodyct/service information
  • 5. government sources
  • 6. search engines
    • use key terms
  • 7. trade associations
  • 8. trade publications
• The Nature of International Entrepreneurship
  • Conduct business activities across national boundaries
  • Satisfy target customers' need in more than one country
• The Importance of International Business to the Firm
  • going global
• International versus Domestic Business
  • The variation lies in the importance of factors affecting each decision
  • the P.E.S.T. Analysis
  • Political
  • Methods of Enacting Public Policy
    • regulation
    • treaties
    • executive orders
    • court decisions
  • Influencers on Policymaking
    • lobbying
    • interests groups
  • Wars and Conflicts
    • Conflict and changes in the solvency of the country are major risks to an entrepreneur.
      • Corruption Perception Index in Nigeria
  • Governments Stability and Risk
    • operating risk (risk of interference with the operations of the venture)
    • transfer risk (risk in attempting to shift assets or other funds out of the country)
    • expropriation risk (risk where the country takes over the venture’s property and employees)
  • Economics
  • Taxation and Trade
    • general and specific
    • trade policy
  • Monetary policy
  • Distribution
  • Trends
    • One of the best times to enter a new market is when the entire market or product category is nascent.
  • Social
    • Psychographics
    • Language
    • Ethics
    • Major events
  • Psychographics
  • Language
  • Ethics