常用采纳理论：技术扩散理论（ innovation diffusion theory )、技术接受理论（ technology acceptance model )、动机理论（ motivational model )、 PC 使用理论（ model of PC utilization )、社会认知理论（ social cognitive theory )、计划行为理论（ theory of planned behavior )、理性行为论（ theory of reasoned action ),TOE( Technology - Organization - Environment : TOE ）框架。
