跟着老外学Google SEO 之 文案学习

讲述Google SEO过程的文案写作，涵盖从文案主题idea的由来，到框架的搭建以及最后的推广。

学习笔记之Google SEO文案学习 笔记：小乙

• 1. 文案入门须知
  • 1. 了解为谁创建内容 Understand Who Are You Creating Content For
    • 如果是社交媒体，那么内容、标题或许需要进行调整
    • 如果是网页则可以另一种方式，毕竟是SEO
    • 详细文章
      • So when you're creating content you need to know who you're creating that content for. Many people make this mistake and it leads to a massive waste of time and energy creating content that's going to do little to help your business when you're creating content you're creating it for one of two possible audiences. Number one you're creating content for your existing customer or fan base. These people are either existing customers prospects on your e-mail list or following you on social media or you may be trying to attract new fans on social media with this content. In this case you're creating content to keep the audience engaged and hopefully to get them to buy from you. Number two you're creating content to rank and get bound in the search engine results like in Google. So you're using Google to attract potential customers with your content. This is part of SEP or search engine optimization. So when someone does a search in Google for a query that you're trying to rank content for you want yours to show up at the top of the search engine results. Now both types of content are important and valuable for your business. The problem occurs when you're creating content but you don't know which one of the two audiences you're creating it for SEO focused content is straightforward and direct. While social media is more about popular topics and trying to attract people with catchy headlines so they'll click on your article. These are two different types of content and both require a different approach with an existing customer base of social media following you're going to want to focus on catchy click worthy headlines and then keep the content length relatively short and easy to digest for the search engines on the other hand. You're going to want to create longer form content and have headlines that are essentially exactly what people are searching for. People tend to search on Google for answers to their questions so if someone types into google how to unclog your kitchen sink the title of your blog post should be how to unclog a kitchen sink. So say you're a new business with no customers no email list and social media following that's really nothing to brag about. Should you spend your time creating content for an audience that doesn't exist yet or create content for the search engines to bring traffic and potential customers to your Web site. At this stage you would get much better results. Creating content for the search engines organic traffic from the search engines can be your way of building your customer base an email list. Then once you have that base you can start creating content to engage them. If you have a large e-mail list of social media following and want to focus on converting them into customers and creating engaging catchy content to grab their attention would be a great strategy to pursue. It's very difficult to create SEO based content for the search engines. That's also going to be a huge hit on social media. Most of my high ranking blog articles that drive traffic to my Web site from Google get little to no attention when I promote them on social media and when I do share my SEO focused content on social media I usually change the headlines in my posts to something more click-worthy. So people click on it. So when you're creating content. Think about the strategy of why you're creating the content and what audience it will serve.
  • 2. 文案分析 Important Content Facts About Content Marketing
    • 1. 文案是否引流和社交分享按钮没有强联系
    • 2. 文案也是28原则，1%的文案引流75%
    • 3. 文案深度比浅显更容易获得链接，Google也会更愿意链接到这里
    • 4. title 14~17个字，比端的标题更能获得社交份额
      • 也就是好标题
      • 好描述
    • 5. 标题以问题开始，获得链接较高
    • 6. 何时发布文案无所谓
    • 7. List文案是大家比较喜欢的
    • 详细文章
      • So before we jump into the next section I want to share with you some interesting facts from a buzz sumo data study related to content SEO and social media. Both Sumo is a content data company so they get their data firsthand. Number one 94 percent of blog posts have no social shares or links.It's usually the strength of the content itself and the authority of the domain that determines the articles position in the search engine results.So getting one or two links to an article may be all that's needed to push that content onto the first page of Google number two longer in-depth content gets more links than short shallow content so short might work great for social media and your existing audience but longer form content works much better for SEO for content you really want to rank and Google think in line somewhere between eight hundred and eighteen hundred words. Number three One point three percent of articles generated 75 percent of all social shares a small percentage of your content will bring in a large proportion of your traffic and social shares. This also holds true for rank and content and Google. A small number of your content will generate the majority of your organic traffic. So you need to create a lot of content on a regular basis in order to get those occasional blog posts or videos that really take off right high Google and start driving a lot of traffic. Number four social shares and links are two different things with no correlation to each other.What works great on social media may not get many links or traction in Google or vice versa for SEO content that's really useful tends to get links over-hyped clickbait type of content you would use on social media. Number five longer headlines tend to generate more social shares 14 to 17 words get seventy-six point seven percent more social shares than shorter headlines but being clear and direct with your headlines is key with their CEO. So don't try to get too fancy if you're creating content solely for SEO. Make your headlines clear and to the point number six. Making titles a question gets twenty three point three percent more social shares and headlines without one. Most searches are formed as a question so matching the title of your content to match that question can greatly improve your chances of getting something to click on your content when they see it in Google. Number seven When to publisher content for social shares. It doesn't really matter but if you're having email lists of subscribed lists published when you think the most likely read it. People love to use social media at work so you may want to consider publishing when you know they'll have a chance to read it like maybe a lunch break or something like that. But not when they're commuting or having dinner. number 8. People love lists post. They tend to get more social shows at any other type of post. List posts get two hundred and eighteen to set more social shares than your typical how to post in two hundred and thirty percent more than an info graphic. When it comes to SEO and creating content for the search engine and how to and why posts tend to get the most amount of attention rankings and links.
• 2. 建立文案策略 Developing Your Content Strategy
  • 1. 清楚文案为谁创作 Developing Your Content Strategy
    • 文案创作之前进行计划和研究
    • 1. 创作之前确定是吸引哪一类用户
    • 2. 关键词、内容要在Google上有搜索量
      • 长的搜索关键词例外，Google可能不会搜索
    • 3. 分析有什么机会能够上到Google首页？
    • 详细文章
      • In this section of the course we're going to cover a content strategy. And by the end of this section you'll understand the types of content available to you and how to start forming your own content strategy that will help you rank your content high in Google and generate organic traffic to your website. When it comes to content NSU you want to make sure you have a clear path of action before getting started creating content on a regular basis is a time-intensive activity and you want to make sure you're doing it right. When it comes to creating your content strategy for Seo you want to know three things. Number one what type of audience am I trying to attract before you start creating content? You need to know what audience you are trying to attract with your content. Are you trying to attract people interested in your product or services? If so whereinto buying cycle are they. You have to be careful about what type of content you create. As you may end up creating content that ranks high in Google but is attracting the wrong audience will cover creating content around purchase intent. In this section of the course. Number two is are people actively searching for this content in Google. When it comes to SEO there's no sense in creating content. Nobody is looking for the goal with content SEO is to create content that people are actively looking for. So look come to your Web site for the information and not a competitor. And number three what are my chances of ranking this content on the first page of Google? This is where we get into keyword research and competitive analysis which will cover in the research section of the course. As you can see from these three points the most important thing is that you're doing your planning and research before you start creating your content. So you have the best chance of success with the content that you do create Sledge jump in and get started.
  • 2. 让网站成为信息中心 Become a Content Hub
    • 不要将自己视为创建内容的企业，而是将其视为通过围绕其行业和社区创建内容而成为信息中心的媒体组织
    • 仅是要定位自己是行业专家，还是市场专家和信息来源
    • 详细文章
      • If you're a business and want to really dominate the search engine result content is how you do it. When we talk about content we're Web site. We're not just talking about blog posts but all kinds of content from service and product pages to location pages or any kind of informational page you have on your Web site. All of these different types of pages have the ability to brand behind Google and drive organic traffic to your Web site. When I speak to businesses about creating a content strategy I tell them to not think of themselves as a business creating content but as a media organization becoming a hub of information by creating content around their industry and community. The idea is to not only position yourself as an expert in your industry but as an expert and source of information in your market. Content is a marketing tool and it should be used like that one attract a certain type of client or you need to do is create the right content and you will if you want to drive lots of traffic from your local area. Same thing the right type of content will do that for you with the right content strategy. You can attract exactly who you want to attract. You just need to understand what that type of client or audience is searching for and to create that content for them. You also want to use content as a tool to attract and connect with the right kind of people. Let me give you an example. Say I'm a real estate agent and I want won't expand my referral network and reach out to other industries and professionals so they'll refer you know one day referred me one day to their clients friends family whatever their real estate needs. Maybe I can do what most real estate agents do which is to email or call people and just let them know that I'm a great real estate agent and to remember me if you ever have any real estate agent needs you and I know that doesn't work. Real estate's about building connections relationships and you can't do that with a cold e-mail a cold call or two-minute conversation at a local Meetup event. What I would do is to make a list of people I would love to connect with. That might be mortgage brokers general contractors interior designers things like that and I would reach out to them and let them know that I love their work and that I would love it if I could feature them on my website and promote their business to my audience which is basically an audience they would love to get in front of. Then I would offer to interview them a super simple way to do this is to do an email interview. You send the four to six questions and they can answer out there you know at their leisure and when they send it back you turn that into a blog post for your Web site. So what have I done here. A few things. Number one I started creating a relationship with that person by offering them something valuable without asking for anything in return. Number two I got some great local content from my web site and they did most of the content creation for me. I asked a few questions and editors short you know introduction a couple images and my blog post was done number three when people search for this business in google and want to learn more about them I can get my interview and my blog posts with them to rank and Google and drive traffic to my Web site. Number four they'll want to promote the positive press they've received with their own audience and now they're actively promoting your Web site and introducing you to their audience. number five citing the law of reciprocity since you did something nice for them and didn't ask for anything in return they'll be looking for an opportunity to return the favor one day. Now isn't that a better strategy than just asking people to give you their business without offering any kind of value. First I'd use this simple strategy for dozens of different industries with great effect. This strategy works great on anyone who would love some free marketing and press but the interview content strategy is only one of several things you can do. The idea is to become a hub for your industry and area so that you are the place of information and a place people want to be associate associated with and want to go for information. So like I said think of yourself as a media organization and not a business when developing your content strategy.
  • 3. 在用户搜索意图的基础上创建内容 Creating Content Based On Search Intent
    • 1. 发现新事物，想了解 80%都是这样的用户
      • 尝试了解该主题
    • 2. 开始研究更多具体内容 10%
      • 提出很多具体问题
      • 创建供用户学习产品的相关信息
    • 3. 计划作出决策 10%
    • 原文
      • Something you need to understand when creating content is what the intent is of the searcher for a particular search term. I've seen lots of businesses fail with their content strategy simply because they did not understand the intent of the searcher. Sure they were targeting the ideal audience and driving traffic to the Web site but failed to turn that traffic into customers for their business. The audience was right but the intent was wrong. When creating content you need to understand where in the buying cycle the searcher is when they're performing a particular search in google. Are they ready to make a purchase decision now or are they just starting their research and may still be several weeks or even months away before they actually make a purchase decision. Typically the online buyer journey is broken down into three categories. Number one is awareness where they just discovered the need for something and they're trying to learn more about that topic. Number two is consideration where they're starting to dive a little more into that topic and ask more specific questions so they can learn learn more about their product or service. And third asset purchase where they're searching and clearly indicating they're getting close to making a purchase decision. Search are keyword content is also broken down into three categories. Number one are informational searches which are generic types of searches about the topic. Examples would be how to keep your grass green during the summer or the best time of year to seed your lawn in Charlotte North Carolina. These types of searches which probably make up about 80 percent of the three search and 10 categories we're talking about are people who are just starting their buying journey and are most likely a long way off before making a purchase decision. So if you are targeting this type of audience then I would not expect much as far as making sales but it's a great opportunity to catch people at the beginning of the buying cycle and get them on your email list. These people are usually hungry for information and offering it to them in exchange for an email address can be a great way and a great marketing strategy for you to build your email list. Number two our navigational searches which are searches where the person is searching about a specific business. These types of searches make up about 10 percent of search queries. Examples of navigational searches would be directions to Joe's Pizza in Denver or Joe's Pizza in Denver something like that here they're searching for information about a specific business or Web site. If you're a business this is where you want to make sure you're optimizing your home page for this type of brand search. So someone searches for your business in your city your Web site is the one that shows up first in a Google search results an easy way to do this is to make sure that you add your geographic modifier to your title tag. So instead of making your home page titled Joe's Pizza it should be something like Joe's Pizza. Denver Colorado. number three are transactional searches. These types of searches have a commercial intent which are searches where it's clear they're going to make a purchase decision soon. These types of searches make up about 10 percent of the search queries and are highly valued since they often lead to sales examples of these types of searches would be by scented candles near me or contractors in Toronto free quotes or reviews of dentist in Miami or real estate agents near me or something like best lawyers in Charlotte. All of these types of searches reveal that the searchers getting close to making a decision and is narrowing down their options. They're past the informational stage and getting ready to take action in these cases you really want to make sure that your home page and product or service pages are optimized for these types of searches and that they have the right content on these pages to rank for these specific search queries. And don't worry about writing this stuff down. I've included a download that you can use as a guide when determining how to match your content according to where the searcher is in the buying cycle.
    • 4. 关键词分类
      • 信息搜索
        • 可收集用户信息
      • 导航搜索
        • 去公司的路线，也可理解成针对该公司进行特定搜索
          • 将品牌、公司名称做到首页
      • 商业搜索
        • 搜索者将作出决定，正在缩小搜索范围
          • 对主页、产品页、服务页面进行优化
  • 4. 内容种类 Types of Content
    • 文字
    • 视频
    • 图片
    • 原文
      • So let's talk about the different types of content we can create since this course is based on creative content to rank high on Google. We're going to focus on three types of content. Number one is written content. This is the main type of content that we're going to focus on during this course since the Google search results is predominantly based around written content and a great strategy around written content.We'll give you the best chance of results when it comes to SEO. Number two is video content. Google started to show video content in the search results more and more so video is becoming an important part of a comprehensive SEO content strategy Video is fantastic since you can bet it in multiple places such as your Web site on social media and of course on YouTube. Number three is image based content. Images play an important role when it comes to written content. Not only does it visually enhance your content it also is a great SEO tool to rank your content higher in Google as it further optimizes the page. And with Google image results it also gives images a standalone chance to rank in a Google search results as well a great content strategy should incorporate all three of these types of content. While each of these can be used in isolation. When you combine all three elements into a single piece of content you create dynamic highly appealing and engaging content that the readers and Google will love. So let's take a look at some examples of how all three of these types of content can be used together to create a highly optimized piece of content.
      • 创建用户正在搜索的文章内容 Create Content That People Actively Search For
        • FAQ页面权重较低，所以最好将问答整理成文字，让用户搜索
          • 原文
            • The basic strategy content is very simple. Create content that your ideal audience is actively searching for the hard part is finding out exactly what they're searching for as well as what you have a reasonable chance of ranking foreign Google which we'll discuss and a section on keyword research and easy and very effective way to start your content strategy. It's a look at what potential customers are asking you now. A great start for a blog is to list out the top 20 questions people ask you and create blog posts for them. If people are continually calling or emailing you with the same type of questions it's guaranteed there are many more people out there searching google to get answers to the same exact questions. Now most businesses would simply create a Frequently Asked Questions page to list these answers and there's nothing wrong with that from a customer standpoint but I think you pages don't rank in Google. The reason they don't rank is that they're not focused on any single topic it would be like taking a dictionary and trying to decide what single category it should be placed in. We already know Google's rank brain is trying to find meaning on a page in order to rank it properly. So we need to be crystal clear with every piece of content that we create when creating content. Think one page one topic. So the key with content SEO is to find out what people are searching for and create the content that's laser focused on that question or topic and is better than the content that's currently ranking in Google.
  • 5. 文案灵感 Content Idea
    • 主要是为了获得外链
    • Top/The Best xxx
      • 给对方邮件说添加到清单中
      • 写好之后，寻求外链，获得推广
    • 采访，可以邮件采访
      • 让对方将内容发布到其网站
    • 行业报告的解读
      • 因为数据晦涩难懂
    • 原文
      • So I want to talk about some additional content ideas and these content ideas I've found over the years have helped me with my SEO in terms of getting more links and getting more traffic to my website. And these are in addition to your regular content strategy where you're creating content around your brand around your products and your services and things like that. The first one is ego BAIT and ego BAIT is kind of a content marketing term we sometimes use where we're appealing to somebody's own self-interest their own ego and what we do here as an example would be created. Best of blog posts and this example would be : the five best mortgage brokers in Denver. So if I were to say a real estate agent and I wanted to reach out to a network of mortgage brokers I would make a list of mortgage brokers. I would email them all let them know that I want to include them in my best of Denver serious from mortgage brokers and to maybe answer a question you know give me your best tip on getting a mortgage for a first-time homebuyer or something like that. Everyone who replies back to you. You include them on that list and then what you do is once you publish that article you reach out to them let them know to ask them to help promote it on social media. Their email lists even put a link to it from their Web site. Things like that and a lot of times I'm more than happy to do it because you've recognized them as one of the best in their industry. The next one interviews works kind of similar where you're going to interview business owners entrepreneurs CEOs even local politicians I've interviewed before to great effect and what you're going to do is you're going to conduct that interview can be a simple email interview you do with them and then once it's published. Same thing you go back to them after some to promote the interview send it to their email list even put it on their Web site. They can even reprint the article and put it on their own Web site things like that easy way to get links some more recognition for your own Web site and get some traffic for your website. Next up are reviews writing reviews for a company or their products or services things like that is a great way to get links and traffic and the way I've used this in the past is if you write a positive review for a company and you let them know when you're done and you have some quotable quotes in their positive statements about their company. What happens is and this has happened to me several times. Is the company has taken quotes from my review put it on their own Web site and then linked back to my Web site for that review so people can read that review and let them know that we know what iPhone of their company and how great it is and things like that? So it's a great way to get links back to your website. And lastly is industry data doesn't matter what industry you're in even if it's a really boring industry? I bet every year some sort of industry report is published with data statistics things like that maybe nobody pays attention to it. Great opportunity for you. Take that boring data make it interesting make a nice long blog post or report online report about it have some interesting facts and figures and break it down into simple and easy to understand terms then what happens as you can even create some images with data in it things like that and what happens is later on when people are looking for that data they're not going to go to the report they're gonna find your nice long blog post that has all this data broken down or your nice easy to understand format and this has helped me over the years I've written know I'm in a marked marketing space so I've written about consumer behavior you know industry statistics things like that and then what I found is I publish it and then later on several months later even a couple of years later somebody else wants to refer back to it. No link back to my blog post with that data. So these are all ways that I've created content that has gotten me links and traffic over the years like I said this is in addition to your regular content strategy where you can be writing about your products and services and things like that but if you're into SEO you're trying to get more links. These are some easy types of content that you can create to help get more links and traffic to your Web site.
  • 6. 内容和关键词的布局 Content & Keyword Planner
    • 内容地图
      • 区域
        • 此处可按照国家划分
      • 客户是谁
      • 所能提供的服务
    • 文案标题
      • 根据不同的用户分类，整理不同的文案标题
    • 落实环节
      • 针对不同的文案，确定不同的关键词
      • 关键词的确定需要使用到工具譬如SEMrush、ubersuggestion、Ahrefs
      • 确定月度搜索量、关键词难度、转化意愿
    • 原文
      • So I want to go over quickly how to use a content and keyword planner spreadsheet that I'm including in the course. Now it's broken down into a couple areas you have your content map your topics and your keyword research. Now bear in mind you're getting access to this spreadsheet early and of course when we get to the section of the course on research that is where we're going to dive into doing topic and keyword research and then you'll be able to come back to the spreadsheet and start doing your own research. But I want to give it to you now so you can start figuring out your content map as well as start figuring out some topics that you want to create content for. So when we complete the section on the research you'll be ready to start doing your research because you've already identified some of the topics that you're interested in covering. Now this is a Google Doc and when you first open a Google Doc it is going to be read-only format so you're not going to be able to edit this document. So the first thing you need to do when you open this document is to click on File click on make a copy give it the title that you want and click OK and what's going to happen is Google is going to make a new copy of the document and that will be your copy that you can save. You can edit and you'll be able to use it. And if you ever need to come back and get another copy of the original document you can come back to the course and click on the link and get access to the original document and make your own copy. Again now the keyword planners broke down into three areas content map、 topics、keyword research. Now with a content map the first thing I'd like to do when it comes to content strategy is I like to lay out the different identifiers that I'm going to be using in creating content or my business. And the three areas I like to break it down into are location（who you serve ）、situation （who they are） basically who you're targeting and the identifier （what you're offering）. So when the first column is pretty self-explanatory it's what geographic area are you targeting for your business. And that could be an entire country. It could be a region. It could be a city or it could be several neighborhoods inside a city. So in this example that going to show you this would be for a mortgage broker in the city of Charlotte North Carolina. Now I'm identifying Charlotte as a location and also some of the surrounding cities. Matthews pine Ville Hunter's bill as some surrounding cities that I want to target with my mortgage broker company so I'll list out all the different areas that I'm serving. The next column is I'm going to identify who my customers are and what situation are they in. And in this case I'm going to be targeting first-time homebuyers people that are self-employed trying to get a mortgage. People that are trying to refinance their mortgage, as well as people that are retiring so they may be selling and buying, maybe an investment property or a vacation property or retirement. Maybe they're downsizing things like that. So I want to identify who my target audience is and chances are you going to have several different types of a target audience. So you need to identify them because you're going to be creating different types of content for different people in your audience. And the last column is your identifier and this is basically what you're offering. So in this case if I'm a mortgage broker I'm offering mortgage programs for condos for investment properties vacation properties and new construction. If you are an e-commerce store and you are selling musical instruments that might be guitars drums pianos keyboards things like that. So it's basically what you're offering. So we basically have what areas that we're targeting who we're targeting what type of customers we're targeting and what we have to offer them. So once we have these three comes filled out then we'll have a nice mix mash of different opportunities of how we can pull these three things together and start creating content for our business and our website. So once we've identified these things the next thing we're going to do is we're going to go to the topic section and you can see here I have it break down by primary. So if I'm a mortgage broker I have my primary keywords which are basically for me and Charlotte would be a mortgage broker and Charlotte mortgage broker near me best mortgage brokers things like that and also broken down by the different types of people that I'm targeting first time homebuyers self-employed refinance retiring and now that I have my contact map filled out I can start playing around with some different topic ideas you know and here it would be first time homebuyer programs first time homebuyer and Charlotte self-employed mortgages best lenders for self-employed mortgage refinancing mortgages with bad credit refinancing mortgages with cash out reverse mortgages for seniors and mortgage for re
• 3. 文案结构for SEO Structuring Your Content For Search Engine Optimization (SEO)
  • 1. 一个网页，一个话题 One page One talk
  • 2. Rank Brain
    • 文案长度
    • 内容的新鲜度
    • 网站域名权重
    • 自然点击率
    • 搜索结果是否满足用户需求
    • 停留时间
    • 跳出率
    • 文案的质量
    • 不在匹配关键词，而是在意是否满足用户的搜索意图
    • 原文
      • So for good to create content for a CEO and Google the first thing we need to do is understand Google and how it works when they receive and rank content in the search engine results. And one of the most important things you need to understand is there artificial intelligence software called rank brain. So what is rank brain? rank brain is a machine learning algorithm that Google uses to sort out its search results. It also helps Google to better understand and process the millions of search queries it receives every day while rank brain is primarily focused on helping to refine search queries that Google processes. The company says that rank brain is also used to help rank web pages and is one of the top-ranking factors when it comes to its search engine algorithm. So while Google employs thousands of software engineers to help tweak their algorithm rank brain can make instantaneous changes to the algorithm on its own. So how does rank brain work? There are many factors that come into play when it comes to ranking content Google. Some of the main factors are backlinks to the page the length and freshness of the content. The domain authority strength of the Web site in addition to a whole bunch of other factors rank brain also monitors organic click-through rate and the search results. Time spent on the page, the bounce rate, and pogo-sticking which is when a searcher jumps back and forth into the Google search results looking for the page that best meets its needs. The quality and accuracy of your content will help keep people on your Web site longer and will make rank brain happy. Depending on the search query right brain will make adjustments to the algorithm by increasing or decreasing the importance of any one of these ranking factors. It will then monitor performance and user satisfaction of the changes and if it's better than it change changes stay. If it's worse than right brain will roll back the old algorithm and try again next time. The important thing to know is that Google no longer tries to match searches to keywords on a page rank brain tries to actually figure out what you mean. Even if you did not explain it correctly or even if those words were not in your search query right brain uses trillions of previous searches in its database and past performance to understand what you're trying to say. So if you search using a query that machine you may close with Google understands that you mean a sewing machine and will serve you results for sewing machines. Google no longer relies on just keywords but rather keyword concepts and tries to five pages that best relate to that concept. So with rank brain Google's looking B on keywords for both searches and web pages that find the best matches in its search engine results. Keywords and keyword research is still very important but the way you go about doing that research is different and we'll cover that in our section on keyword research.
  • 3. LSI关键词
  • 4. DA 域名权重
    • MOZ 10次免费每个月
  • 5. 创建中心页和相关话题 Create Content Cilos
    • 其实就是确定一个主要页面
    • 然后围绕该页面，写博客，都链接到该页面
    • 图片和原文
      • • So let's talk about content silos. But before we start let me explain what a content silo is a group of content on your Web site that is dedicated to a very specific topic on your Web site. I like to call it a topical ecosystem so when you can create a very specific group of content all centered around a very specific topic it sends a really clear signal to Google that number one you have a lot of information about this specific topic and also you probably have some sort of authority because you have a lot of content focused on it. OK now the easiest way for me to explain how this works is to show you an example. So here we're going to pretend that we're a long care service company. And the page that we're trying to rank is our tree service page on our Web site. So we're going to have two things when we're creating this content silo. We're gonna have our main tree service page what we call our money page and it's our money page because this is where the conversions are going to happen for this business. This is the page where people are going to fill out a contact form or they're going to call about the service. Things like that. So this is the most important page inside this ecosystem. The second thing we're going to have is we're going to have a group of content informational content that is going to support this tree service page. In this case it's going to be a group of Blog articles on the Web site. So I've created a bunch of blog articles all related to my tree service page. So we have common diseases that kill trees how to know when your tree is dying how to save a dying tree went to remove a dead tree. Common pests that kill dead trees. So all of these articles these informational articles are very specific and related to this tree service page. So what we're going to do to try to boost this page up is every one of these articles is going to link back to this tree service page and you can do that at the end of the article you might add a call to action about tree services or inside the article you may find an area where you can mention your tree service so maybe you start talking about tree services or getting a professional tree service company things like that. And that's a great time to you know add a link in that article to this tree service page. So the one thing all of these blog posts are going to have in common is that they're all going to link to this tree service page in addition to that you're going to find opportunities where you can interlink these blog posts together as well. So you may have you may write this blog post about how to know when you tree is dying and add common diseases that kill trees and you know maybe common past that killed dead trees because they're kind of related to that blog post so you have an opportunity to start interlinking some of these blog posts together. But the common denominator is going to be this tree service page. So when you have this core page and you have all the surrounding informational content around it and they're all linking to each other and they're all linking to this main tree service page you create a very specific topic ecosystem and it's going to do two things for your business. Number one your blog posts are going to attract people from Google and the search engine. So when people start Googling these topics and they find your article that blog post is going to bring them to your Web site once they're on the Web site. You want to try to drive them to your tree service page because that's the page that your money page. That's how you're going to make your money for your business. That is where they're going to fill out a contact form or make a call or whatever that conversion is going to look like. OK. And number two when Google goes to your Web site and it scans your Web site and it scans all of these pages it's going to be very specific and it's going to be very clear to Google that you have a very specific set of content pages around tree services and they all link back to this tree service page. So Google is going to understand that this tree service page is a very important page on your Web site. So it's going to start to give you that authority for things about tree service. And it's also going to start looking at this tree service page because it's the common denominator with all this content because all roads and all links lead back to this tree service page. OK. So when you're creating your content silo you want to figure out what your money pages you know what is the conversion page whatever you're going to create the content for the first thing you want to do is figure out well what is the what is the page. I want to ultimately make business from right where do I want to make a sale. What do I want to get a lead where. Where do I want people to fill out a contact form. Things like that. Once you understand that then what you're going to do is you're g
  • 6. Service Page
    • 如果一个网页内容太多，Google不知道该页面该如何办
    • 一个页面一个话题最好
    • 做法就是针对服务类型进行分类
    • 分类之后，在展开话题
    • 好的案例
  • 7. 优化产品页面
    • 主目录
    • 分目录
    • 案例：Google buy fender guitars online canada
      • 做的最好值得借鉴网站THEARTS
        • 做了一个landingpage， 介绍吉他
      • 品牌网站次之：Fender
    • 案例：Google buy guitars online
      • 值得借鉴的网站
        • 在分类页面，添加了许多文字
      • 一般网站
    • 图片和原文
      • • So let's talk about e-commerce when it comes to content strategy and SEO. Now when it comes to e-commerce two important things to remember as far as content goes. Number one is Google prefers to rank content pages over sales pages whenever possible? So it would much rather show a user an informational page about a product than it would just simply the product sales page where they can go by. So if you see a lot of product pages showing up in the search results a lot of time that means that Google is struggling to find appropriate content to show that user so it's showing product pages by default unless you're Amazon which you can pretty much rank any page you want. Number two is most e-commerce stores have little to no content on their e-commerce pages which represents a great opportunity for you know typical pages where you can potentially rank for an e-commerce store would be your brand pages, category pages, subcategory pages, product pages and then you have your blog where you can write reviews of products. Best of lists things like that. Now from my experience if an e-commerce store is going to add content to a Website they are going to be added to the product pages. And a lot of time the content on the product pages is simply copied content that comes from the manufacturer or it's called content they copied from another e-commerce store because creating unique content for thousands of products is very very difficult for an e-commerce store to do a lot of com. They're just going to copy content which doesn't really help you very much when it comes to trying to rank that product page. From my experience some of your biggest content opportunities are your brand pages, category pages, and subcategory pages. A lot of e-commerce stores do not even have brand pages and their category in sub category pages is pretty much just search results of products. So it's a bunch of products with little to no content on that page and that presents a great opportunity for you because when it comes to Google and how people search most people are actually searching for things that would trigger these categories in subcategory pages. So if you have an e-commerce software setup that allows you to add rich content to that category subcategory page then that is how you would want to set it up. You want to optimize those categories sub category pages. But if you have older software or something custom that doesn't really allow you to easily add content to these pages then your next best bet is to create standalone content landing pages for these topics. And then all you do is just have a big shot now button at the top of the landing page it sends people to the appropriate e-commerce section of your Web site. So let me give an example. Say we're a music store. So we would have our brand pages so we would have fender say Taylor guitars ibanez guitars Gibson Guitars Taylor guitars things like that. Every one of these brands would have its own brand page. OK so say if I was in Canada I might optimize my fender page for Fender guitars Canada. So if somebody is in Canada and they type in Fender guitars in Canada or by Fender guitars in Canada this is the brand page that I would want to try to rank for that in Google. For category pages same thing I would have a category page for electric guitars acoustic guitars bass guitars your main category pages in relation to guitars. And each one of these can rank for the same thing by e-commerce store you might have you might optimize your page for buy electric guitars online by acoustic guitars online by bass guitars online. And that is a rich content page that Google has the opportunity to show over these flimsy e-commerce pages that have little to no content on them. Gives you a clear advantage in the search engine results. So I would create category pages for all these because a lot of people search for these general category topics electric guitars where to buy electric guitars by electric guitars online. Best price for electric guitars things like that. Moving on if you want to go a step further and really get into an area where almost no other e-commerce store is getting into start creating rich content pages for you subcategory pages. So for guitars you might have subcategory pages of hollow body guitars solid body guitar a seven string guitars eight string guitars and have a standalone content page for these as well and you may be the only person in your market that actually has a rich full content page based around a hollow body guitars. Everybody else just simply has a product search result for hollow body guitars with little to no content. These present these three right here present enormous opportunities for you to rank especially when it comes to product pages. If you have hundreds or thousands of product pages and you just don't have the resources to write unique descriptions that are required to rank those product pages in Google what I w
  • 8. 优化博客页面
    • 专注于话题
      • google 知道博客主要专注于哪方面内容
    • 博客做好分类，和主要业务一致
      • 服务类博客
      • 产品类博客
    • 保持内容有组织（类别、Tag标签）
    • 每篇博客都需要ACT
    • 图文
      • • So let's talk about blog structure in relation to content strategy and CEO. Now later on in the course we're going to talk about how to optimize an individual blog post for a CEO. But here on talk about the overall blog section of the Web site how to keep your content organized and focused for SEO. Number one is stay focused on your main business topics. We've already talked about Google's rank brain. We talked about LSI keywords we talked about content silos. It's very important to stay focused on your main topics. Google's always looking for meaning they're always looking at how to categorize a Web site. How do you decide what Web sites and authority on what topic the more you can stay focused and organized the easier it is for Google to make that determination? So if you're a financial planner and you blog about financial planning during the week but on the weekends you decide you're gonna blog about sports your weekend adventures things like that. The only thing you're doing is you're making your website unfocused and you're making it harder for Google to determine how to categorize your Web site. What the main focus is so make sure you stay focused on your main business topics. Number two blog categories. If you're a business and you have a blog an easy rule of thumb is to align your blog categories to your service categories or your product categories. If you're e-commerce so if you're a financial planner and the people you serve are retirees couples with young children things like that then align your blog categories the same way because like we talked about with content silos your blog should be used to pulling traffic from the internet traffic from Google and to be able to send them to your service pages or your product pages where you're eventually going to make a sale. So keep those blog categories in line with what you actually sell for your business. Number three keep your content organized categories and tags are the two most popular ways to organize types of taxonomy to organize your content. Question I usually get from people that are just starting out blogging or some people have actually been blogging for a long time is how do I use categories. How do I use tax categories are your main topics. Like I said an easy rule of thumb. Keep it in line with your service or product categories. Category should be your main group of topics that you're going to be blogging about on a regular basis. Tags are great ways to use cross category linking of content. An example would be say you're a food blogger and one of the main topics you blog about and you have a Category 4 is pasta.So you talk a lot about pasta recipes.Some good tags would be big in Italian.Easy easy meals things like that. Because these may not be enough or focused enough to make it its own category but it helps to organize that content because you may have conditions across several categories and maybe at some point in time you want to pull all that contact together all your vegan recipes together. And now you since you've been able to tell them all you can easily pull that content together via that tag. OK so categories are your main broad topics tagging or maybe things that you don't blog about as often or things that apply across cat different categories. And lastly add call to action to every blog post. Most people when they get to a blog post they usually find it on Google when they do a search and the majority people have no idea what Web site they're on. They don't know the company they're on they don't know what that company is about.They don't know the location of that company.The only thing they're focused on is reading that content.So it's up to you to add the appropriate calls to action because you want to be able to drive people from the blog.You did the blog post did the work of getting them to the Web site. Now you want to be able to move those people from the Web site from the blog to the appropriate service or product page. So make sure you add your calls to action.You can add them directly in the post.A lot of times with the blog you'll have a sidebar where you can add those calls to action as well. But make sure you make it very clear when somebody is reading that article that you offer a product or service related to that blog content. Because a majority those people may only read the blog post and leave. They're not going to visit your home page and are not going to visit your about page or contact page to learn more about your company it's up to you to introduce your company or your brand to that person while they're on the Web site reading that blog. So make sure that you make it clear your calls action clear and try to move those people to the appropriate money pages on your Web site to get that sale or conversion.But let me jump in and let's take a look at some blogs and how they're structured so you can get a visual of what talking about now let's take a look at some quality blog posts so I can show you some examples of what we're talking about. Now we're gonna be using the example of content marketing which is a very very competitive space when it comes to content creation. So I don't want you to get too intimidated when I show you some of this content because some of it's really long it's really in-depth and really for you for your business your industry your main concern is going to be your competition what kind of content is your competition creating and how can I make content that's better than what's currently showing on the first page of Google. And most likely your content competition isn't going to be as competitive as this example. But I still want to show you what good quality content looks like. So in this example we're googling how to do content marketing and you see here no one is Neil Patel fantastic at content creation fantastic at blogging. And let's take a look at what his blog post looks like. The first thing I want to show you is the sidebar. You can see here Neil Patel has a lot of marketing tools. Does marketing consulting for major brands things like that so you can see here right on the right hand side. He has his call to action do you want more traffic. And this is how he gets people into his marketing funnel. They add their Web site and it takes them on an analysis and then eventually gets to consulting and other offers on there a little bit about net Neil. And then you come down here get more traffic. Another call to action. So make sure when you're creating your blog posts whatever kind of business you have. Whatever your main goal is with your content like we talked about your blog should be attracting the right kind of customer potential traffic. And once said there you want to make sure they know about your products or services or whatever you're offering them. So they're aware of that and you want in your end goal with this is to drive people to those service pages or those product pages or to a contact page to contact you to actually turn this traffic into revenue for your business. Now let's take a look at the blog post content marketing make simple a step by step guide. Now this is a really really long blog post it's about 3000 words so don't get too intimidated like I said depending on your industry you're probably not going to have to create nearly as long a content but I still want to show you what good quality content looks like. You see here leads off with the visual. There's a lot of links. A good idea too is to link out to other quality related content. So if this content piece here is about content marketing you can see here is linking out to other marketing conference. Tim Ferriss who's a marketer as well. So he's linking out to other high quality pieces of content other blog posts or videos things like that and that helps Google to determine that you know this blog post is about content marketing and then when it looks at where you're linking to and this blog post it helps to reaffirm that. These are all about marketing as well and helped to establish this as a country as a content marketing and online marketing focus. Pick a piece of content. So as we scroll down like you said it's very long. There's a lot of headers in here the definition of content marketing an overview on here. Does a good job of breaking up the content you have to do it. It's so long strategy around content marketing and you see here it does a lot of visuals along the way. There's some little infographics on there the history of content marketing examples historical examples of content marketing. He has in here there's some more video more graphics why content marketing. You see he's breaking these down and these are also kind of sub topics inside this topic why content marketing. It's something else that this blog can rank for if people are searching for that. You see here statistics things like that and I'm not going to go through the whole thing line by line but you can see here very long very in-depth which is why it's ranking number one in a very very competitive space as far as content creation goes. So let's take a look at Neil his website how it's broken down. You can see here. Content marketing conversion rate optimization e-commerce e-mail marketing. So he has his blog categories all broken down. Very specifically two things that are related to digital marketing and will attract the kind of customer that he's looking for. So just an idea for you make sure that you organize your blog categories according to how you're going to create your content and how you want to attract a certain type of audience. So if you want to you know say for me I'm an digital marketing and I want to track people for my paid advertising services. If I'm going to manage say their Google AdWords accounts things like that then I would want to create a series of content based around advertising to attract those people that are looking for those resources. Let's take another quick look up the monsters also ranking up here. There we go right there and you can see here same thing. Lots of visuals lots of statistics in here very in-depth laid out nice and easy to read. You see here they kind of have a little bit of a digests of what's to come in this content because it's so long. But same thing lots of examples lots of screenshots lots of data in here. And these are examples of content that is very in-depth fully answers the question. So somebody is looking for how to do content marketing. Reading one of these two blog post Niels or opt in monsters here will give you you'll walk away with a lot of good information and a pretty in-depth explanation of you know what you were searching for in there. Now let's take a look at some of the blog posts that are showing later on in the search results so right here we're looking at page seven. Now even on page seven for content marketing you're still getting some pretty quality blog posts because it's such a competitive space. But typically once you start get and further down in the search results you can kind of see where the quality is starting to you know where the quality is starting to drop off a little bit. You see here is how to do content marketing. And if we click on it here you can see not much to it. This is the entire blog posts. Only about maybe 500 words really. No visuals except for the top part here. No statistics no data and no screenshots really nothing on here. So you would expect it not to be able to outrank you know something like Neil Patel's blog post or somebody other ones that are ranking on the first page of Google. The other thing here is this is a B2B company offering lots of different services solutions things like that. And if you look at the blog posts here there's actually no calls to action. OK there's a call to action to get on the e-mail list for latest blog posts but there's nothing else about the business. So if I come to this blog post and I don't know this business I'll come read the blog post and leave and never know that this Web site this business actually offers any kind of consulting or services things like that because there's no mention of it in the blog post to make sure when you're creating your blog posts assume the people that are coming to read your content don't know what Web site they're on they don't know what you do as far as your services or product offerings. So it's up to you to make sure they're aware of that other by usually utilizing the sidebar space or having some kind of call to action inside the blog post or at the very least have it at the end of the blog posts have some kind of clear and strong call to action on what to do next if they want to figure out you know in this case its content marketing and if this Web site which I believe they do they offer content marketing solutions they should have a clear call to action saying you know if you need help you have questions you want to consult contact us today we can help you with your content marketing. Okay here's another example CEO hacker same thing ranking on Page Six on here. Very short. You can see here the images. These these are actually broken images on the blog posts began to see here. It's broken down into numbers which is great. Easy to read but still not very long. Not very in-depth compared to what's currently ranking on the first page of Google so it's very important when you go and set out to write. You know if I was going to write a blog post on content marketing and I went and Googled you know how to do content marketing that's what my blog post was gonna be about and I saw blog posts like this on the first page of Google or opt in monsters on the first page of Google here. And I was going to go and create something like this. You know a 6 5 600 word blog post pretty basic just a numbered list. Not much information on the net. I wouldn't even bother because I would know before I even did any kind of research I did anything else that there's pretty much no way that I would be able to rank on the first page of Google for this topic. So if my goal was for ASIO and to rank this piece of content then I know I would have little to no chance to do so. So I wouldn't bother because this would not be comparable to what is currently ranking on the first page of Google. But we're going to get into that when we get to the next section on keyword research so when we're doing our research for content we can do that comparison and see what's currently ranking and determine if this is a piece of content that's worth writing. And we haven't a reasonable chance of ranking 4 in Google.
• 4. 内容和关键词搜索 Content & Keyword Research
  • 1. 如何通过搜索找到文案的机会 How To Research Content Opportunities
    • 1. 想好主题
    • 2. 搜索IDEA，确认正确性
    • 3. 确定搜索平率
    • 4. 进行竞争对手的分析
      • 以确保我们能够上首页
    • 5. 选择主题并创建内容
    • 图文
    • 6. 询问自己的三个问题
      • 1. 内容是否值得去创建？
        • 是否有搜索量
        • 文案是否能吸引我们想要的客户？
          • 那些人会搜索这些
      • 2. 我是否可以上首页？
        • 对手的域名
        • 你的域名
      • 3. 我是否可以创建更好的内容
        • 1. 长文案
        • 2. 要有深度
        • 3. 更多的关键词
        • 4. 增加更多的数据
        • 5. 增加图片
        • 6. 增加视频
        • 7. 找到最好的，然后去分析是否比他做的更好
      • 图文
  • 2. 搜索话题的方式方法
    • Answer The Public
    • Keyword Tool IO
      • 可以搜索各个平台
      • 可以进行筛选
    • Google Adwords
    • Ubersuggest
• 5. 创造文案优化 Creating Content Optimized For Search Engine Optimization (SEO)
  • 1. 如何创建文案
    • 1. 前面谈论到确认主题和关键词
    • 2. 找到需要超越的文案
    • 3. 内容长度尽可能长
      • Google首页文章平均长度2000字
    • 4. 结构化，要容易去阅读
      • 通过段落标题
        • 除了阅读方便，标题也方便Google了解内容
      • 每个段落都有一个主题
    • 5. 增加图片、表格、视频
    • 6. 增加引用的资料
      • 统计学引用数据
    • 7. 将核心关键词插入文章
      • LSI(相关关键词）
      • TF-IDF 专业关键词
    • 原文
      • How do you create amazing content that people will want to consume. And Google will want to rank at the top of the search engine results. You'll need to create in-depth content that's informative engaging and basically better than what's currently out there on the topic. So far and of course we've learned about creating content strategy. How content works when it comes at a SEO and also how to find and conduct keyword research for our content. So now it's time to start creating that content itself into the keyword research section of the course. We went over doing a competitive analysis so we can determine the quality of the content we are competing against. So once we know what the competition looks like we can start creating even better content. When creating amazing content for us Yo we should be focusing on the following elements. Number one is the length of the content. A study by quick sprout a marketing and content platform revealed that the average length of the content ranking on the first page of Google was well over two thousand words. That's a lot of writing and a lot of content. Now bear in mind these were very competitive keywords so if you're targeting less competitive keywords then the required length may be shorter. The main point is that your content needs to be longer and better than the content you are competing against. Number two is structuring your content so it's easy to read by breaking up your content like you would with a book where you chapters and chapter headings to organize the content. You should do the same thing with your content. Each paragraph in your content should be focused on a single topic and should have it heading using a chapter so people can understand that chapter or section of your content what it's all about. Not only does it make for a better reading experience. Google also uses these H headers to help understand what the content is about. Number three is adding visuals to your content adding visuals such as pictures screenshots graph charts things like that not only enhance the visual experience of someone reading your content. These visuals weren't optimized for SEO will increase your chance of ranking that content in Google see the section on images here. For more details on how to optimize your visuals no force includes supplemental information in your content. You should further enhance the value of your content by including supplemental information such as statistics quotes examples of what you're talking about adding this extra information will enhance the experience of the people reading your content and we'll also give you more relevant content to help for additional keywords in Google. And number five is adding the right keywords to your content during our keyword research. We should already know what the main cures and phrases will. We will be trying to rank that content for. So we need to make sure that we are including that in our content properly which we're going to cover in the next video.
  • 2. 案例
    • 文案的长度
    • 尽可能增加LSI 相关关键词
    • 原文
      • So let's take a look. An example of an optimized piece of content in terms of its target keywords as well as incorporating LSI keywords into the content. We spoke about LSI keywords. These are related keywords and terms that are typically associated with the target keyword. So in this case its content marketing so we're using Uber suggests and what we're going to do is when we do our keyword search we're going to click on this related tab here and this will give us some examples of related words you can see here what is Content Marketing Institute strategies strategy example see here service services platform. So these are all related words that typically are grouped together with content marketing and you can work in these LSI keywords. Number one it'll help you strengthen in the eyes of Google at least strengthen that topic that it's a fully fleshed-out piece of content has a lot of these additional LSI keywords in there and it also gives you the ability to rank for additional search terms for that single piece of content and you can see here on the right. It shows over suggestions showing what's showing up currently on the first page of Google Content Marketing Institute their blog posts on what is content marketing showing up. Number one and they also take up the number two and three spots with different pages on their Web site and you can see here and Neil Patel's blog post what is content marketing's coming in at number four. And if we look at the metrics here we can see really the big differentiator here is links the Content Marketing Institute blog post has a lot of links pointing to it much more than Neil Patel's and that's probably a deciding factor in that is out ranking Neil Patel's because really the domain strength social shares are all about the same but another factor I want to show you are the use of LSI keywords which actually this Content Marketing Institute blog post actually does a better job of Neil Patel's content marketing. You know what is content marketing blog posts even though in my opinion Neil Patel's blog post is actually much better than this one. So let's take a look and see what this looks like. And you see here we lead off with what is content marketing that is the number one related kind of search term LSI keyword is what is right around content content marketing and you see here as we go through this blog post we're not going to go and read the whole thing but I want to show you how they pepper these LSI keywords throughout the article. You see here strategic strategic marketing. And if we come down a little bit further you can see here they're doing a good job with examples they got video things like that but you can see down here they have social media marketing which is analysis keyword content strategy inbound marketing. These are all terms that are related to content marketing. So we come down here new to content marketing media content strategy marketing examples and you can see here they're down here content marketing example content marketing strategy what is content marketing things like that. You can see here they're placing all of these LSI keywords on this page and it's sending a very strong signal to Google of what this page is all about. So they're making really really good use of LSI keywords even though this blog post isn't very long. If you compare it to Neil Patel's blog post on here it's only about a quarter of the length on here this is actually a much better blog post but it's making better use of LSI keywords on here and you see Neil Patel's Blog Post does a good job with it too. But this blog post is actually doing a better job of placing him strategically throughout the page. These related words and it's definitely helping them in out ranking. This blog posting you see here one of the things I would have done with with this blog post instead of just having a strategy on here I would have had content strategy over here over instead of just overview I would have had overview of content marketing make sure I'm getting those LSI keyword especially in a header are very important so Neil hasn't put those in here those terms I would have added content marketing to all of these headers on here that would just sent a better signal to Google. But this is still a fantastic blog post. Like I said this is actually probably the better blog posts that are now too. But the other one the Content Marketing Institute blog post is making better use of their keywords LSI keywords in the article same thing here history I would have had history of content marketing things like that. And if you kind of go through the blog posts here you can see it's not making as good of use of these related keywords than the Content Marketing Institute blog post. So when you're going to create your content make sure that you know if you're doing it say around content marketing maybe you're offering that as a service or something like that. Make s
    • 案例分析中，排名第一的文章是第二的文章的4倍，但第二篇文案使用了许多LSI Google: Content Marketing
      • 排名第二现在已经排名第一
      • NeilPatel的文案，超级长，之前排名第一
        • 文案内容值得借鉴
          • 口语化，引出话题
          • 建立文案目录
  • 3. 针对SEO的文案优化（整体布局）
    • URL
      • 关键词
      • 短
    • Title&Description
      • 多但少于60
    • Header
      • h1
      • h2
    • Easy to Read
    • Number List
    • 添加图片&视频
    • 添加内链
  • 4. Mate数据优化
    • 关键词 无用
    • title 有效排名
    • Description 帮助点击，
      • 160字
  • 5. Google Feature Snippsets
    • eg： Best place to sell your car
    • 及时不是排名第一，也可能会被Google选中为FS
  • 6. Schema Markup
    • 方便Google更容易了解网页内容，虽然对于排名可能不会有太多帮助
• 6. 视频优化
  • 1. 视频内容SEO
    • Google
      • 可以在搜索结果中展现
      • 可在视频搜索中展现
    • Youtube
      • 在YouTube搜索中展现
      • Google结果中展现
    • 个人网站
      • enhance 内容 for SEO
      • 提升转化率
    • 社交媒体
      • 很多视频不会被Google搜索
    • 原图
  • 2. 子主题
• 7. 创建内容营销漏斗
  • 漏斗是如何运作的 How Content Marketing Funnels Work
    • 子主题
    • 案例1
    • 案例2
  • 使用在内容漏斗中 Using Lead Magnets In Your Content Marketing Funnel
    • 案例
    • 子主题
  • Using Content Upgrades In Your Content Marketing Funnel
    • 其实就是添加个文档下载链接，用户提交邮箱之后进行下载
• 8. 推广文案 Promote Your Content
  • 1. 如何获得文案索引，让排名更快 How To Get Content Indexed & Ranking Faster
    • 1. 在老的文章中添加新文案的内链
    • 2. 在Google search console提交url
    • 3. 添加sitemap给Google
    • 4. 社交媒体
    • 5. Optimizing your mate data
  • 2. Getting Content Index Using Google Console
  • 3. Create Content Using Email OutReach
    • 子主题
  • 4. Promote Content Using Social Media
    • 子主题
  • 5. Content Promotion Checklist
• 9. Measuring Success Of Your Content Strategy
  • Google Analysis
    • 有使用教程
    • 目标
      • 什么样算是成功
    • 流量来源
    • 页面
      • 流量最多的页面是什么
    • Landing Pages
      • 用户进入的页面
    • 退出页面
      • 最后一个页面客户离开
    • 图文