导图社区 promotion
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华东区项目
Promotion
One to one
Personal selling
advantage & disadvantage
Advantage
1.Face to face: high personal attention
2.Customized
3. interactive and responsive
4. large account of information
5. good long-term relationship
Dis
1.High cost and spend more time
to prospect物色(潜在顾户)
to qualify 确认
to approach 接触(顾客)
to make presentation 做演示
to handle objection 处理顾客不同意见
to close 成交
to follow–up售后跟踪
purpose
Sales Promotion
modes of Promotion
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One to many
Advertising
to inform
to persuade
to remind
forms
Print media
Newspaper
magazine
Direct mail
Yellow pages
others: blimps, balloons
Broadcast media
Radio
television
outdoor media
billboards
posters
Electric display
Internet media
Public relations & publicity (free)
public relations(公共关系)
listen to the public ➡work out a policy and an action play ➡carry it out
publicity(媒体推介)
Advertising through outside media (free) eg. news reported HUAWEI pro20