promotion

工商导论mind map 簡略

Promotion

• One to one
  • Personal selling
    • advantage & disadvantage
      • Advantage
        • 1.Face to face: high personal attention
        • 2.Customized
        • 3. interactive and responsive
        • 4. large account of information
        • 5. good long-term relationship
      • Dis
        • 1.High cost and spend more time
    • to prospect物色（潜在顾户）
    • to qualify 确认
    • to approach 接触（顾客）
    • to make presentation 做演示
    • to handle objection 处理顾客不同意见
    • to close 成交
    • to follow–up售后跟踪
    • purpose
  • Sales Promotion
    • modes of Promotion
      • page 46
• One to many
  • Advertising
    • purpose
      • to inform
      • to persuade
      • to remind
    • forms
      • Print media
        • Newspaper
        • magazine
        • Direct mail
        • Yellow pages
        • others: blimps, balloons
      • Broadcast media
        • Radio
        • television
      • outdoor media
        • billboards
        • posters
        • Electric display
      • Internet media
  • Public relations & publicity （free）
    • public relations（公共关系）
      • listen to the public ➡work out a policy and an action play ➡carry it out
    • publicity（媒体推介）
      • Advertising through outside media （free） eg. news reported HUAWEI pro20