导图社区 The marketing mix place
这是一篇关于The marketing mix place的思维导图,主要内容包括:factors affecting distribution channel,4 different distribution channels,role of place decisions。
这是一篇关于The macroeconomic aims of gove的思维导图,主要内容包括:possible conflicts between macroeconomic aims,government's macroeconomic objectives。
这是一篇关于market structure的思维导图,主要对比了完全竞争市场(perfectly competitive)和垄断市场(monopoly markets)的特点、垄断产生及持续的原因等内容。
这是一篇关于the role of government的思维导图,主要内容包括:different functions of government,3 types of market。市场的三种类型:自由市场、计划经济、混合经济。
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英文雅思大作文的命题类型和写作框架总结!
The marketing mix: place
role of place decisions
wrong place lead to low sales and profits
products should be available when and where customers needeed
place must convenient for consumers
4 different distribution channels
direct to consumers
advantges
very simple
direct contact with customers
lower price (no wholesaler/retailer)
disadvantages
producer hold all inventories
not suitable for all products (not easily to be sent by post
high delivery cost
consumers do not live near factory or could not go there to buy
using a retailer as the only intermediary
advantages
producer sell large quantities to retailers
reduced distribution costs comapred to channel1
no direct contact with customers
price higher than 'direct selling'
lower storage cost for manufacturer
using a wholesaler and retailer as intermediaries
reduces storage cost for retailer
retailer can buy small quantities from wholesaler(relatively short shelf life)
wholesaler can give advice to retailer/manufacture what is selling well
saving transport cost
wholesaler can give credit to retailer
expensive for small retailer buy from wholesaler
wholesaler may not be full range of products
take longer to get consumers(lower quality if short shelf life)
higher consumer prices than direct selling
using an additional intermediary such as an agent
agents will be aware of local condition
agents give advice in best way to sell products
producer has less control
high consumer price
factors affecting distribution channel
what type of the products?
business-to-business
business-to-consumer
is very technical?
direct selling is suitable for goods with technical knowledge
how often purchased?
every day-retail outlets
how expensive?
if marked as being expensive and good quality-not good at discount shops
how perishable
if goes rotten quickly, needed to be widely avaliable in many shops
where customers located
if in another country-different retail routes or internet
if in cities-not good selling goods at rural areas
where competitors sell