广告翻译思维导图

广告翻译的思维导图，讲述里概念、定义、词汇特征、以及具体例子，内容丰富全面且思路清新，感兴趣的朋友收藏下图学习吧！

Translation of Advertisement

Introduction of advertisement

Backgrounds (opportunities and challenges)

Science and technology

Globalization of economy

enhancement of the opening-up and reform policy

The importance of advertisements

A tool to conquer international market

Attract more and more public attention

Definition

a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy

AIDMA Principles

Attention, Interest, Desire, Memory, Action

Structure of Advertisement

illustrations

titles

Most important

eaasy

slogan

Turn on tomorrow 开启明天

logo

Lexical Features of Advertisement

Use of adjectives and simple words

It's finger-licking (吮指回味，其乐无穷–肯德基炸鸡)

Let's make things better (让我们做得更好–飞利浦产品)

Use of coined words

To lighten the burden of womankind (我们为女人减负–水晶洗衣机)

The un-cola(1. 非可乐–七喜) (2. 何必非可乐？来瓶七喜吧–七喜)

Using figures of speech

Metaphor

Poetry in motion, dancing close to me 动态的诗，像我靠近–丰田汽车

Parallelism

No business too small, no problem too big 没有不做的小生意，没有解决不了的大问题–IBM公司

Contrast

M&Ms melt in your mouth, not in your hand 只溶在口不溶在手(M&M巧克力)

Hyperbole

Intelligence everywhere 智慧演绎，无处不在–摩托罗拉手机

Pun

Less bread, no jam 更低车费，绝不堵车–伦敦地铁

Rhetorical questions

How far would you go for love? 爱无止境–卡地亚珠宝

Translation techniques

The choice of vocabulary (meaning culture factors and aesthetic factors)

Cannon Delighting You Always 感动常在佳能(佳能电子产品)

Touching China 感动中国

Transformation of parts of speech

nspired Performance 新灵感，心动力(英菲尼迪轿车)

rewriting and deleting

Transformation of Sentence Patterns

From parallel phrases to alliteration

No business too small, no problem too big 没有不做的小生意，没有解决不了的大问题–IBM公司

From the complete sentence to coordinate phrases

格力掌握核心科技，引领中国制造 The fruit of high-technology The proof of strength

From the elliptical sentence to coordinate phrases

驾东风，奔小康 With Dongfeng, with wealth

From the elliptical sentence to elliptical sentence

相守每一天 Be with you everyday (苏果超市)

From the coordinate phrases to single phrases

全新选择，新鲜感受 Fresh choice in lenses (宝岛眼镜)

From the coordinate phrases to complete sentence

优雅态度，真我个性 Elegance is an attitude (浪琴表)

From interrogative to affirmative sentence

How far would you go for love? 爱无止境–卡地亚珠宝