采购管理思维导图

这是一篇关于采购管理的思维导图，讲述了采购、生产和服务运营、销售和营销等方面，希望梳理的内容对你有所帮助！

Function of Main Dapartments and Function Of Accounting in business Organisation

• Purchasing
  • Purchasing,cost control, supplier management,storage
  • Purchasing mix 4要素
  • Just-in-time purchase strategy 3前提
• Production and service operations
  • Production (多指实物)
  • Direct service provision(服务)
    • 4特征
• Sales and marketing
  • sales department
  • Marketing department
    • 要做 customers relationship management(CRM)
    • Relationship of the marketing plan to the strategic plan
    • Marketing orientation
      • Production Orientation 类似于企业垄断
      • Product ~ 闭门造车
      • Sales ~ 强买强卖
      • Marketing ~ 市场导向
    • Target the market(Marketing segmentation 市场细分)
      • Mass marketing 广泛市场营销
      • Targeted ~ 有目标的营销
      • Differentiated ~ 差异化营销
      • The market mix 4+3
        • Product
        • Price
          • Penetration pricing 渗透价
          • Skimming 撇脂定价
        • Place
          • outlets 考虑中间商
          • Logistic 物流
        • Promotion
          • 考虑4要素
      • The extended marketing mix
        • people
        • processes
        • physical evidence
    • Other main depertment
      • Research and development
        • product research 产品研发
        • Process ~ 流程研发
      • The finance function
      • Adminstration 行政
      • HR
    • Function of Accounting in Business Organisation
      • Accounting
        • FA
          • past
        • MA
          • past and furture
      • Financial management 司库
        • 融资与投资 管钱
      • Taxation
        • 合理节税
      • Auditing
        • 分内部和外部审计
• 主题