Realtime reports - live user behavior on your website (where your users coming from and if they're converting
Audience report - Characteristics about your users (age, gender, where they from, their interests, how engaged they were, new or returning users, technology they're using
Acquisition report - which channel brought users to your site (advertising, marketing campaigns)
CPC ("cost per click" or paid search
Referral (traffic that comes from another website)
Social (from social network)
Other (a group of low volume traffic sources)
Behavior reports - how people engaged on your site
their landing and exit pages
With additional implementation
whether they interacted with specific elements
Conversion reports - track website goals based on business objectives
