2.1 Reserch Process
Leaning Checklist
The standards of good research.
What is happening within each stage of the research process.
Research process pitfalls and their solutions.
Ethical issues at each stage in the process.
Actions that Deliver Effective Research
Detailed research process
Thoroughly planned design
2.2 Stage 1: Clarify the Research Question
Identify and Prioritize Dilemmas
Value and Buget the Reseach
2.3 Stage 2: Design the Research
Sampling Design
Reseach Design
Instrument Development & Pilot Testing(初步研究)
2.4 Stage 3: Collect & Prepare the Data
Data Collection, Preparation, Examination
Deal with data errors/omissions
Reduce data to manageable size
Data Collection Protocols
Consistency = verifiable data(可证实的数据)
Consistency ≠ truthfulness
Data Levels & Characteristics
2.5 Stage 4: Analyze & Interpret the Data
Data analysis
Insights
When the researcher interprets the findings in light of the manager's research questions, he or she develops insights.
Recommendations
Actions the manager should take that are empirically supported
2.6 Stage 5: Report Insights & Recommendations
The Research Report Overview
Research design and procedures
Factors that Influence reseach reports
Research Process Pitfalls to Avoid
Ill-defined Management Problem
Research Process Problems to Avoid
Over embracing Data Analytics
Favored-Technique Syndrome(技术偏好综合征)
Ethical Issues in Research Process