搜索品牌词曝光店招/Store Banner display by searching brand-keyword
动作/action
分区域建立计划，承接站内外流量/Set Plans By dividing Regions in China with purpose of monitoring Brand customer，track data as reference of out-site marketing。
得到/Get
便于监控品牌人群的区域数量，作为站外区域投放的参考
直通车/京东快车 Keyword express
搜索关键词产品曝光/Merchandise display by searcning keyword
动作/action
分词性建立产品*关键词的计划，为产品链接优化和匹配产销好的关键词/Set plan By dimensions including keyword nature and top 10 merchandise, optimizing performance
品牌词/Brand keywords
top1
top2
top3
top4..
品类词包括0-2段的词/sub-catalogue or within-industry keywords
top1
top2
top3
top4..
竞品词/rivals or competitor related keywords
top1
top2
top3
top4..
跨类词/babies or pregnants related keywords
top1
top2
top3
top4..
智能计划/auto-cost plan
top1
top2
top3
top4..
得到/Get
系统性的掌控关键词词类的数据，为每个产品找到匹配的关键词，反馈店铺运营/Know market trends of keyword classification, march up best-performance keyword for each product, feedbact to operate-partner, optimize product link title
信息流推荐端/Recommendation
引力魔方/购物触点 SuperRecommend
主动把产品曝光给目标受众群体
动作/Action
基于目标用户行为划分投放人群，建立计划/set plans by 2 dimensions including diverse behaviours from potential target market & Top10 merchandise
店铺购买人群/purchased customers
店铺行为人群/interaction group
竞品搜索人群/rivial interested group
类目行为人群/sub-catelogue or within-industry interaction group
跨类目购买人群/babies or pregnants related purchase gourp
系统推荐人群/platform push
得到/Get
潜在的人群画像,，给予站外投放反馈/Potential targeted profile，as reference for out-site marketing
算法投放/AI
万相台/京速推 auto-push
系统平台投放
动作/action
分商品，分场景建立计划/set plans by dividing top10 merchandies
得到/get
拉新/测款，new customer recruit/ potential top merchandise test
