5Ps creation methods for converging media projects

The 5 creation methods for converging media projects are: Policy and needs, potential resources, project design, promotion and distribution strategy, profit estimation.

5Ps: Creation Methods for Converging Media Projects

• Policy & Needs
  • prosumer
    • to whom
      • user prediction
        • listener & TV viewer
        • audience
        • media user
        • prosumer
    • who are supposed using
      • niche content for user
    • where to
      • location & space
    • how to
      • scenery
        • function
          • solving problems
          • increasing skills
        • experience
          • joyful viewing
          • participating & expressing
        • value
          • getting society fame
          • getting profit
  • laws & regulations
    • encouraging policy
      • e.g.encouraging original content production
    • prohibited regulations
      • e.g. Teenagers U16 are strictly prohibited in TV contest such as singing, dancing and talent show,etc.
    • direction or destination
      • meaningful
      • interesting
  • media goal
    • label of media
      • educational impact
        • home edu.
        • school edu.
        • society edu.
      • public welfare
        • the most people's interest
        • thinking+contents+activities
        • profit feeding back to common people
      • educational service
        • active service for needs of educators and students
  • market demand(resource of commercials etc.)
    • educational courses
      • S·T·E·A·M
      • media literacy/media education
    • educational products
      • digital equipment
        • ipad
        • mobile phone
        • laptop
      • health care
        • leisure foods, etc.
        • functional drinks, etc.
• Potential Resources
  • government
    • long term tasks
      • e.g. traditional Chinese culture
    • temporary arrangement
  • education field
    • long term tasks
      • e.g. double reduction policy
    • temporary arrangement
      • e.g. national college entrance exam
    • HR cooperation
      • e.g.educational public opinion research
  • various schools
    • project cooperation
      • e.g. converging media construction
    • HR cooperation
      • e.g. talent & skill show but not contest
    • think-tank support
      • e.g big data analysis
• Project Design
  • 1-original method
    • observing real life
    • art up
      • A Bite of China(Chinese food & cooking)
      • Character/Out/Narrative/Front/Love/Interview/Care/Timeline
  • 2-crossing method
    • cross-culture
      • Music Master Class
      • Family Show(Star and Baby)
    • cross-platform
      • dating online
      • making friends in circle
      • meeting on TV
      • activities gathering
      • edu-tainment/info-tainment/spor-tainment
    • cross-format
      • info+traditional art style
  • 3-contrast method
    • ordinary people doing non-ordinary things
      • China's Got Talent
    • non-ordinary people doing ordinary things
      • Where are we going? Dad
  • 4-displacing method
    • format analysis
      • If you are the one
      • Only You
    • replacing one or more main elements
      • finding boy/girl friend finding work/house/tutor etc.
    • determining details of flowing
    • tipping point design
      • appealing to emotion
      • unexpecting event for viewer
  • 5-derivation method
    • root planting
      • e.g. 4 generations growing in 1 plant.
    • seed planting
      • e.g. famous host/hostess
  • creating procedure
    • 1-scenery analysis to media user
    • 2-content determination
    • 3-art form design
  • industrial chain
    • core products
    • derivative products
    • side products
    • sedimentary Resources for next loop
  • basic principles
    • 1-IP protection
      • self's pro.
      • other's pro.
    • 2-fiction
      • level of performance
    • 3-nonfiction(reality)
      • reality shows
• Promotion & Distribution Strategy
  • symbol & language system
    • words: easy & interesting
    • expression:straightforward & readable to be understood
  • distribution
    • channel
    • interactive
    • proceed
    • contagious
      • Social Currency/Triggers/Emotion/Public/Practical Value/Story
• Profit Estimation
  • social benefit
    • highlighting the themes of the times
    • transmitting positive energy
    • guiding correct values
    • releasing mass anxiety
    • promoting social balance
  • economic benefit
    • lowering social cost
    • partners’benefits
    • self benefits
• My WeChat Account: sdetv235
• media projects in different platforms
  • TV programs
    • news & information
    • varieties
    • TV series
  • online products
    • image & text
    • live online
    • short video
  • off-line activities
    • contest
    • stage show
    • outdoor reality
• process of media converging
  • period of program addition
    • 3 in 1
  • period of media platform conjunction
    • project team
  • period of media system mixing
    • 1 company