1. Key executive perception of problems
2. Consultation with behavioral scientist consultant
3. Data gathering and diagnosis by consultant
4. Further data gathering
5. Feedback to key client or client group
6. Joint action planning(objectives of OD program and means of attaining goals, e.g.team-building)
8. Feedback to client group (e.g.in team-building sessions,summary feedback by
consultant; elaboration by group)
9. Discussion and work on data by client group (new attitudes, new perspectives emerge)
10. Action planning (determination of objectives and how to get there)
11. Action (new behavior)
12. Data gathering (reassessment of state of the system)
14. Discussion and work on feedback and emerging data
Sustained Practice
Institutionalization
New Behavior Implementation
System Reassessment & Iteration
entire system or organization
expanded to the entire
customer group
"key clients" or
"core decision-makers"
Before-and-after metrics, behavior frequency, financial results
Institutionalize effective
practices into formal systems
Convert leverage points
into actionable tasks
whether to proceed and the
overall direction of the initiative
Full-system
large-scale sample
