亚马逊大学

这是一篇关于亚马逊大学的思维导图，主要内容有1.Introduction to Cross-Border Ecommerce &Global Selling2.Get Started with Seller Central、Regulatory &Tax Compliance等。

亚马逊大学课程

• 1.Introduction to Cross-Border Ecommerce &Global Selling
  • Global Selling Basics 1.1 -Introduction to Amazon Global Selling
  • Global Selling Basics 1.2 -Choose a Marketplace for your Global Business
  • Global Selling Basics 1.3 -Introduction to North America Marketplace
  • Global Selling Basics 1.4 -Introduction to Europe Marketplace
  • Global Selling Basics 1.5 -Introduction to Japan Marketplace
  • Global Selling Basics 1.6 - Introduction to Australia Marketplace
  • Global Selling Basics 1.7 -Introduction to India Marketplace
  • Global Selling Basics 1.8 -Introduction to Middle East Marketplace - Chinese Only
  • Global Selling Basics 1.9 -Introduction to Singapore Marketplace
  • Global Selling Basics 2.1 -Amazon Logistics Services
  • Global Selling Basics 2.2-Amazon Seller Success Programs - Chinese Only
  • Global Selling Basics 2.3 -Explore B2B Market Sales Opportunities
  • Global Selling Basics 2.4 -Amazon Training Support for Sellers
  • Global Selling Basics 2.5 -Guide to Amazon Currency Converter for Sellers -Chinese Only
  • Introduction to International Selling
  • Introduction to Build International Listings Tool(BIL)
  • North America Unified Account
  • Selling in Canada Overview
  • Selling in Mexico Overview
  • Expand Your Business to Europe with FBA
  • How to get started with Amazon global selling
• 2.Get Started with Seller Central
  • Introduction to Seller University
  • How selling on Amazon works
  • Get to Know Amazon Seller Central
  • Account Info
  • Understanding Our Listing Guidelines
  • Products Requiring Approval
  • Introduction to listing products
  • Shipping options in the Amazon store
  • Ways to advertise in the Amazon store
  • Product ID Overview
  • Maintain your account health
  • Managing your Inventory
  • User Permissions
  • Comparing Selling Plans
  • Two-Step Verification (PDF)
  • Monitoring Account Settings
  • Stay Safe from Phishing
  • Creating Strong Passwords
  • Intro to Business Reports
  • Using Your Business Reports Part 1
  • Using Your Business Reports Part 2
  • Using Your Business Reports Part 3
  • Intro to Selling Coach
  • Using Selling Coach Part 1
  • Using Selling Coach Part 2
  • Refine Selling Coach Recommendations
  • Single Sign-On
• Regulatory & Tax Compliance
  • Safety and Compliance Requirements
  • Intro to Dangerous Goods
  • Dangerous Goods Awareness
  • Dangerous Goods ldentification Guide (PDF)
  • Battery Selling Standards
  • Help with Battery Questions
  • Information about Li-Batt 38.3
  • What is a UN 38.3 Battery Test Summary
• Account Health & Seller Performance
  • Creating an Effective Plan of Action
  • The Importance of Customer Service to Performance 1.1 -Customer Service Indicators Affecting Seller Performance
  • The Importance of Customer Service to Performance 1.2 - How to Avoid Customer Returns and Exchange? -Chinese Only
  • The Importance of Customer Service to Performance 1.3 - How to Deal With Bad Reviews Effectively?
  • The Importance of Customer Service to Performance 1 .4 - How to Improve Customer Service Experience?
  • The Importance of Customer Service to Performance 1.5- Learn About Customer Service by Amazon - Chinese Only
  • Customer Service Fundamentals
  • Managing Your Seller Feedback (PDF)
  • Understanding our Communication Guidelines
  • How to Prevent an A-to-z Guarantee Claims
  • How to Respond to an A-to-z Guarantee Claims notification
  • How to identify Customer Returns and Understand Customer Feedback
  • Anti-Counterfeit Policy compliance
  • Understanding Amazon's Intellectual Property Policies
  • How to respond to an Anti-Counterfeit performance notification
  • How to respond to a Product Quality and Authenticity performance notification
  • Addressing Intellectual Property Policy violations
  • Product Authenticity and Quality help (PDF)
  • Addressing Account Deactivation & Listing Level Violation Issues
  • Understanding Restricted Products policies
  • Addressing Restricted Products policy violations
  • Preventing Product Condition Complaints
  • Find or obtain a product ID
  • Apply for a product ID exemption (PDF)
  • Invoices for Selling Applications
  • Understanding Multiple Account Policy
  • Addressing Multiple Account Policy Violations
• Global Category Trends
  • Global Category Trends -Guide to US Store trends - Chinese Only
  • Global Category Trends -Guide to Health & Personal Care category trends -Chinese Only
  • Global Category Trends -Guide to Lawn & Garden category trends - ChineseOnly
  • Global Category Trends -Guide to Home & Business category trends during epidemic - Chinese Only
  • Global Category Trends-Guide to Pet category trends - Chinese Only
  • Global Category Trends -Guide to Kitchen category trends - Chinese Only
  • Global Category Trends -Guide to Home category trends - Chinese Only
  • Global Category Trends -Guide to Beauty category trends - Chinese Only
  • Global Category Trends -Guide to Women's Apparel category trends - Chinese Only
  • Global Category Trends -Guide to Furniture category trends - Chinese Only
  • Global Category Trends -Guide to Toys category trends - Chinese Only
  • Global Category Trends -Guide to Men's Apparelcategory trends - Chinese Only
  • Global Category Trends -Guide to Tools category trends - Chinese Only
  • Global Category Trends -Guide to Automotive category trends - Chinese Only
  • Global Category Trends -Guide to Outdoor category trends - Chinese Only
  • Global Category Trends -Guide to CE category trends - Chinese Only
  • Global Category Trends -Guide to Shoes category trends - Chinese Only
  • Global Category Trends -Guide to Sports category trends - Chinese Only
• Product Listing Basics
  • Listing Basics 1.1 - What is listing?
  • Listing Basics 1.2 - Understand the Important Parts of Listing
  • Listing Basics 1.3- Pre- Listing Preparations
  • Listing Basics 1.4 - Uploading Listings & Quality Self- Examination
  • Listing a Product One-by-One
  • Match or create a product listing
  • Create a product variation
  • Create Product Variations in Bulk
• Product Listing Optimization
  • Listing Optimization 1.1 -General Optimization Guidance
  • Listing Optimization 1.2 -Fashion Category - Chinese Only
  • Listing Optimization 1.3 -Consumer Electronics Category - Chinese Only
  • Amazon Detail Page Overview
  • Detail Page Guidelines
  • What Makes a Quality Detail Page?
  • Enhance listings using the Listing Quality Dashboard
  • Edit shared detail pages
  • Tips for shoe and apparel product detail pages
  • Amazon Buy Box Overview
  • Becoming the featured offer
  • Amazon Automate Pricing
  • Edit Automated Pricing
  • Automate Pricing File Upload
  • Automate pricing - Create custom rule
  • Automate Pricing - Using the pre-defined rule
  • Fix inactive listings using Fix Your Products
  • How to Lower your referral fees on Amazon in select categories
• Export Logistics Introduction
  • Cross-border Logistics Basics 1.1 - What is cross-border logistics?
  • Cross-border Logistics Basics 1.2 - Choosing a proper Cross-border Logistics Model
  • Cross-border Logistics Basics 1.3 - Important Cross-border Logistics Steps - Import & Export Customs Procedures - Chinese Only
  • Cross- border Logistics Basics 1.4 - Amazon Logistics Solutions
• Amazon Global Logistics
  • Amazon Global Logistics Basics 1.1 - What is Amazon Global Logistics service? - Chinese Only
  • Amazon Global Logistics Basics 1.2 - Preparations to using Amazon Globa Logistics service - Chinese Only
  • Amazon Global Logistics Basics 1.3 - Guide to using Amazon Global Logistics service - Chinese Only
• Fulillment by Amazon(FBA)
  • Amazon Global Logistics Basics 1.1 - What is Amazon Global Logistics service? - Chinese Only
  • Amazon Global Logistics Basics 1.2 - Preparations to using Amazon Global Logistics service - Chinese Only
  • FBA Basics 1.3 - Fulfillment By Amazon (FBA) Warehouse & Inventory Management
  • FBA Basics 1.4 - Inventory management after goods warehoused
  • FBA Basics 1.5 - Introduction to more Fulillment By Amazon (FBA) programs
  • How Fulillment by Amazon (FBA) works
  • Converting Your Products to FBA
  • Introduction to Send to Amazon
  • Send to Amazon: Step 1 - Choose inventory to send (Select from list)
  • Send to Amazon: Step 1b - Pack individual units
  • Send to Amazon: Step 2 - Confirm shipping
  • Send to Amazon: Step 3 - Print box labels
  • Send to Amazon: Step 4 - Confirm carrier and pallet
  • Send to Amazon: Step 5 -Print pallet labels
  • Send to Amazon - Workflow overview
  • Send to Amazon - Create a case-pack template
  • Overview of the Multi- Channel Fulillment Program
  • MCF - Order Creation and Order Details
  • Send/Replenish inventory:Part 1
  • Send/Replenish inventory:Part 2
  • What is IPI (Inventory Performance Index)?
  • Inventory Prep Requirements
  • Inventory Labeling Requirements
  • Box and Pallet safe weights and dimensions
  • FBA Subscribe and Save (PDF)
  • FBA Small and Light
  • FBA Small and Light (PDF)
  • Send to Amazon: Providing box content information
  • Shipment Information Accuracy
  • 2D Barcode
  • FBA Liquidations: Introduction
  • FBA Liquidations: Tracking your order
  • FBA Liquidations: How it works
  • FBA Liquidations: Submitting your order
  • Fulfllment by Amazon FAQ
• Merchant FulFilled Shipping (MFN)
  • Self- Fulillment Basics 1.1 -What is Seller Self-Fulfillment (MFN)?
  • Self-Fulillment Basics 1.2 -FBM/MFN Seller Performance Indicator
  • Self-Fulillment Basics 1.3 -Amazon Buy Shipping一Chinese Only
  • Self-Fulillment Basics 1.4 -Seller Fulfilled Prime Program - Chinese Only
  • Introduction to Merchant Fulfilled Shipping
  • Understanding the order cancellation process
• Amazon Promotions & Hot Seasons
  • Amazon Promotions and Hot Seasons 1.1 - Introduction to Promotions
  • Amazon Promotions and Hot Seasons 2.1 - Overview of Promotions Tools
  • Amazon Promotions and Hot Seasons 2.2 - Coupons
  • Amazon Promotions and Hot Seasons 2.3 - Prime Exclusive Discount
  • Amazon Promotions and Hot Seasons 2.4- Deal Activities
  • Amazon Promotions and Hot Seasons 2.5 - Outlet Deal & Outlet Sale - Chinese Only
  • Amazon Promotions and Hot Seasons 2.6 - Amazon Points - Chinese Only
  • Amazon Promotions and Hot Seasons 2.7 - Social Media Promotion Code - Chinese Only
  • Amazon Promotions and Hot Seasons 2.8 - How to Use Promotions Better - Chinese Only
  • Amazon Promotions and Hot Seasons 3.1 - How to Get More Reviews - Chinese Only
  • Amazon Promotions and Hot Seasons 4.1 - Attract the External Traffic - Chinese Only
  • Amazon Promotions and Hot Seasons 5.1 - How to Get Ready - Chinese Only
  • Amazon Promotions and Hot Seasons 5.2 - Calendar - Chinese Only
  • Intro to Digital Coupons
  • How to use Coupons
  • Lightning Deals (PDF)
  • Amazon Shopping Events Calendar (PDF)
  • Drive Sales This Holiday Season With Amazon Advertising
  • Drive Sales During Prime Day with Amazon Advertising
• Amazon Advertising Basics
  • Amazon Advertising Basics 1.1 - Introduction to Search Advertising
  • Amazon Advertising Basics 1.2 - Introduction to Sponsored Products
  • Amazon Advertising Basics 1.3 - Introduction to Sponsored Brands
  • Amazon Advertising Basics 1.4- Introduction to Sponsored Display
  • Amazon Advertising Basics 1.5 - Introduction to Brand Flagship Stores
  • Amazon Advertising Basics 2.1 - Analyzing Advertising Campaign Concepts
  • Amazon Advertising Basics 2.2 - Creating Your Own Advertising Campaigns
• Amazon Advertising Optimization
  • Amazon Advertising Basics 3.1 - Advertising Campaign Management - Chinese Only
  • Amazon Advertising Basics 3.2 - Guide to Launching Advertising Campaigns - Chinese Only
  • Amazon Advertising Basics 3.3 - Guide to Advertising Campaign Budgeting - Chinese Only
  • Amazon Advertising Basics 3.4 - Guide to Advertising Campaign Bidding - Chinese Only
  • Amazon Advertising Basics 3.5 - Guide to Advertising Campaign Reports &Metrics - Chinese Only
  • Amazon Advertising Basics 3.6 - Guide to Advertising
  • Amazon Advertising Basics 3.7 - Guide to Advertising Bulk Operations - Chinese Only
  • Amazon Advertising Basics 4.1 - Amazon Advertising Excellence Case Studies - Chinese Only
• Build Your Brand
  • Build Your Brand 1.1 - How Brands Affect Sales
  • Build Your Brand 1.2 - Advantages of Operating a Brand on Amazon
  • Build Your Brand 1.3 - Trend of Chinese Brands Going Overseas - Chinese Only
  • Build Your Brand 2.1 - The Overall ldea of Building a Brand Overseas
  • Build Your Brand 2.2 - Preparations for Brand Building
  • Build Your Brand 3.1 - Amazon Brand Registration Guide
  • Introduction to Amazon Brand Registry
  • Introduction to Virtual Bundles
• Advertise Your Brand
  • Build Your Brand 3.2 - Introduction to Brand Marketing Fundamentals - Chinese Only
  • Build Your Brand 3.3 - Introduction to Advanced Brand Marketing Tools - Chinese Only
  • Intro to advertising for Brand Owners (PDF Guide)
  • Intro to Stores
  • Best Practices for Using Stores (PDF Guide)
  • Intro to Sponsored Brands
  • Create your first Sponsored Brands campaign
  • Intro to Sponsored Display
  • Create Your First Sponsored Display Campaign
  • Best Practices for Sponsored Brands (PDF Guide)
  • Amazon Associates (PDF)
• Brand Analytics and Reporting
  • Build Your Brand 3.4 -Brand Data Insights - Chinese Only
  • Brand Analytics reports -Amazon Search Terms
  • Brand Analytics reports -Demographics
  • Brand Analytics reports -Item Comparison and Alternate Purchase Behavior
  • Brand Analytics reports -Market Basket Analysis
  • Brand Analytics reports -Repeat Purchase Behavior
  • Improving the customer experience with brand health
  • Introduction to Brand Analytics
  • Manage your Brand Catalog
• Amazon Brand Protection
  • Build Your Brand 3.5 -Prevention of Brand Infringement - ChineseOnly
  • Amazon Brand Protection 1.1 - Intro to Amazon Brand Protection - Chinese Only
  • Amazon Brand Protection 1.2 - Reporting Infringement: Helps Reduce Brand Infringement -Chinese Only
  • Amazon Brand Protection 1.3 - Transparency: Active Prevention of Fake Goods and Sales - Chinese Only
  • Amazon Brand Protection 1.4- Project Zero: Self-Service Counterfeit Removal - Chinese Only
  • Introduction to Transparency
  • Transparency Operational Performance Review
  • Transparency Operational Performance Review
  • Printing Transparency Codes
  • Transparency Quality Assurance
  • Transparency Onboarding Overview
  • Turning on Transparency Protection
  • Error Code 5665
• Amazon Private Brands
  • Amazon Private Brand Introduction 1.1 - About Amazon Private Brand -Chinese Only
  • Amazon Private Brand Introduction 1.2 - Amazon Accelerator Mode - Chinese Only
  • Amazon Private Brand Introduction 1.3 - Amazon Licensed Brand Mode -Chinese Ony
• Amazon Business Basics
  • Amazon Business Basics 1.1 - B2B E-Commerce Overview - Chinese Only
  • Amazon Business Basics 1.2 - What is Amazon Business?Chinese Only
  • Amazon Business Basics 1.3 - Why open Amazon Business? - Chinese Only
  • Amazon Business Basics 2.1 - Performance and Fee Standards to open Amazon Business - Chinese Only
  • Amazon Business Basics 2.2 - Access Amazon Business Seller Tools - Chinese Only
  • Amazon Business Basics 3.1 - How do business buyers buy goods through Amazon Business? - Chinese Only
  • Amazon Business Basics 3.2 - Setting Discount Price and Quantity Discount -Chinese Only
  • Amazon Business Basics 3.3 - Bulk Management of Commodity and Discount Prices - Chinese Only
  • Amazon Business Basics 3.4 - Displaying Corporate Seller Profiles - Chinese Only
  • Amazon Business Basics 3.5 - Upload Product Documentations - Chinese Only
  • Amazon Business Basics 3.6 - Quality and Diversity Certification - Chinese Only
  • Amazon Business Basics 3.7 - Enable VAT Computing Service (VCS) for EU Marketplace - Chinese Only
  • Amazon Business Basics 4.1- View business sales on the B2B platform - Chinese Only
  • Amazon Business Basics 4.2 - Get a list of requirements from your business buyers -Chinese Only
  • Amazon Business Basics 4.3 - Reply to online inquiries from corporate buyers through the Manage Quotes feature - Chinese Only
  • Amazon Business Basics 4.4 - Introduction to Amazon Business Promotions &Hot-Season Calendar - Chinese Only
  • Amazon Business Basics 5.1 Overview of Categories for Business Buyers - Chinese Only
  • Amazon Business Basics 5.2 - MRO & Industrial Products - Chinese Only
  • Amazon Business Basics 5.3 - Medical Products -Chinese Only
  • Amazon Business Basics 5.4- School Products - Chinese Only
  • Amazon Business Basics 5.5- Commercial Furniture -Chinese Only
  • Amazon Business Basics 5.6 Commercial IT - Chinese Only
  • Introduction to Amazon Business features
  • Respond to B2B quantity discount requests using Manage quotes
  • Respond to B2B quantity discount requests using Manage quotes