企业管理研究方法 Chapter 2 The Research Process

The standards of good research.、What is happening within each stage of the research process.、Research process pitfalls and their solutions.、Ethical issues at each stage in the process.

Chapter 2 The Research Process: An Overview

• 2.1 Reserch Process
  • Leaning Checklist
    • The standards of good research.
    • What is happening within each stage of the research process.
    • Research process pitfalls and their solutions.
    • Ethical issues at each stage in the process.
  • Actions that Deliver Effective Research
    • Clearly defined purpose
    • Detailed research process
    • Thoroughly planned design
    • High ethical standards
    • Adequate analysis
    • Limitations revealed
    • Unambiguous presentation
    • Insights justified
    • Conclusions justified
• 2.2 Stage 1: Clarify the Research Question
  • Literature review
  • Identify and Prioritize Dilemmas
    • KPI(metrics）
    • Dashboard
  • Exploration
  • Value and Buget the Reseach
• 2.3 Stage 2: Design the Research
  • Data Collection Design
  • Sampling Design
    • Reseach Design
      • Instrument Development & Pilot Testing（初步研究）
    • The Reseach Project
• 2.4 Stage 3: Collect & Prepare the Data
  • Data Characteristics
    • Abstractness（抽象性）
    • Verifiability（可检验性）
    • Elusiveness（隐蔽性）
    • Closeness（贴近性）
  • Data Collection, Preparation, Examination
    • Collect the data
    • Deal with data errors/omissions
    • Reduce data to manageable size
    • Develop summaries
  • Data Collection Protocols
    • Consistency = verifiable data（可证实的数据）
    • Consistency ≠ truthfulness
  • Data Types
    • Primary data
    • Secondary data
  • Data Levels & Characteristics
    • Norminal
    • Ordinal
    • Interval
    • Ratio
• 2.5 Stage 4: Analyze & Interpret the Data
  • Data analysis
    • Findings
      • key patterns in the data
    • Insights
      • When the researcher interprets the findings in light of the manager's research questions, he or she develops insights.
    • Recommendations
      • Actions the manager should take that are empirically supported
• 2.6 Stage 5: Report Insights & Recommendations
  • The Research Report Overview
    • Problem's background
    • Summary of exploratory
    • Research design and procedures
    • Conclusions
  • Factors that Influence reseach reports
    • Perspective
    • Method
    • Content
    • Audience
• Research Process Pitfalls to Avoid
  • Ill-defined Management Problem
  • Unresearchable Questions
  • Manager’s Hidden Agendas
  • Researcher Inexperience
• Research Process Problems to Avoid
  • Over embracing Data Analytics
  • Favored-Technique Syndrome（技术偏好综合征）
  • Researcher Inexperience
• Ethical Issues in Research Process
  • Deception
  • Bias
  • Respect
  • Security
  • Access
  • Privacy
  • Notice
  • Choice