1.1.2. First of all, understand, study and analyze
The needs and desires of consumers, rather than what companies can produce first.
2. 成本(cost)
I. 消费者的所愿意付出的成本(cost)
I.I. 首先要了解、研究、分析
消费者的需要与欲求，而不是先考虑企业能生产什么产品。
I.II. First understand consumer satisfaction needs and
Ask how much money you are willing to pay (cost), rather than pricing the product first, that is, asking the consumer for more
Less money.
3. 便利(convenient)
A. 消费者的便利(convenien)
A.A. 首先考虑顾客购物等交易过程
如何给顾客方便，而不是先考虑销售渠道的选择和策略。
A.B. First of all, consider the transaction process such as customer shopping
How to give customers convenience, rather than first consider the choice of sales channels and strategies.
4.1.2. Consumer - centered implementation of marketing ditch
Communication is very important, through interaction, communication and other ways, the enterprise internal and external marketing
Integration, the interests of both the customer and the enterprise invisibly integrated together.
5. 产品(product)
5.1. 注重开发的功能，要求产品有独特的卖点，把产品的功能诉求放在第一位。
5.2. Pay attention to the developed functions, require products to have unique selling points, and put the functional appeal of products in the first place.
6.2. According to different market positioning, develop different pricing strategies, product pricing is based on the brand strategy of the enterprise, pay attention to the brand content.
7.2. Enterprises do not directly face consumers, but pay attention to the cultivation of dealers and the establishment of sales network, the relationship between enterprises and consumers is carried out through distributors.
8.2. Enterprises pay attention to the change of sales behavior to stimulate consumers, with short-term behavior (such as profit, buy one get one free, marketing scene atmosphere, etc.) to promote consumption growth, attract consumers of other brands or lead to advance consumption to promote sales growth.
