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New Horizons Business English 

• Unit 1.A Factory Tour
  • 1、Key words.
    • Producer 生产者 inventory 库存 introduction 介绍 impression 印象 facilities设施 squared 平方的Core 核心 footage 电影胶片 affiliated 附属的 triumph 成功Meeting 汇合处 virtual 虚拟的，soybean 大豆 lean 高效精干的Conversion 转化 elevated walkway 高架行人道 established 已建立 instant 速溶的，方便的 roller 滚筒 Flour 面粉 strand 一股 silo 简仓 pre-steaming 预蒸 Knead 揉成团 gelatinise 使胶质化 dough 生面团 digestion 消化
  • 2.Key sentence.
    • 1.Asking about production。2.What kind of quality control do you operate？3.It has helped me to from a picture of your production process。
  • 3.Knowledge points.
    • 1.Factory production tour and product recommendation。工厂生产的参观和产品的推荐介绍。How to answer visitors' questions and send out invitations。介绍如何解答参观者的问题以及发出邀请。How to classify and document visitors' comments on products and factories。如何分类参观者对产品以及工厂的评价，并形成文档。
  • 4.Negotiation skills
    • 1.Before negotiation, customers need to think that the product is attractive and has a consumption trend, which is conducive to better control the direction.2.The open visit of the factory is conducive to the formation of a good relationship between products and consumers, which is very important in the negotiation impression.
  • 5.The company introduces these
    • 1.The company′s product advantages are those, what conditions, established time and consumer groups.2.The company's equipment conditions, the size of the area, the improvement of the factory line.
• Unit 2.Trade Fairs
  • 1.Key words.
    • trade fair 交易会 urban 城市的 diversity 创新Endeavour 努力 milestone 里程碑 interaction 交流 Encounter 遇见 metal wood 金属胶合木 innovative 富有创意的 Reputation声誉 exhibit 展品 demonstrate 展示Promote 宣传 specific 祥细的 launch 将...投放市场Measurable 可衡量的 statistics 统计资料 booth 展台 Delegate 代表 genuine 真正的 profile 简介Illustrate 举例说明
  • 2、Key sentence.
    • 1.We'd like to collaborate on this venture。What particular items are you interested in？How was the product selling？What was your turnover last year？I wonder， what's the most important thing to know about if I want to exhibit at a trade fair？
  • 3、Knowledge points.
    • 1.Why people visit trade hotels.人们参观贸易酒店的原因。How to invite companies to establish business relationships。怎样邀请企业建立商业关系。How to promote the products at the exhibition。如何在展览会上进行产品的推广。How should customers inquire trade information.顾客应该如何查询贸易信息How the product side should attend the fair interview.产品方应该如何参加交易会面试。
  • 4、Trade Fair Performance.
    • 1.Invite relevant enterprises to trade fair.2.The presentation reflects the strength of the company3.Conduct product promotion based on product evaluation and sales data.4.What should be prepared for the process of participating in the trading bank and how should be summarized after the conclusion.
• Unit 3.Making Enquires
  • 1、Key words.
    • regular adj.固定的 screw n.螺丝钉 CIF[商]到岸价格（成本、保险费加运费） content n.内容backlog n.积压的订单around the corner 即将来临breeze n.微风speedboat n.快艇inventory n.存货indication of price 参考价格 commission n.佣金 hardware n.五金器具
  • 2、Key sentence.
    • EnquiryEnquiring about price Could you give us some idea of your price?How long does your offer remain valid/firm/ open? Could you tell us what your terms of payment are? Enquiring about shipmentHow long does it usually take you to make delivery? Could you make prompt delivery? Is it possible to effect shipment during September?CouldCould you advance the date of shipment? Enquiring about quantityHow many cotton sheets are you going to order? By how much did you want to increase your order? What′s the minimum quantity of an order?What is the minimum we would have to order?
  • 3、Counter-offers
    • Your quotation is on the high side. You ask for at least 5% more than your competitors do. We can′t accept your offer unless the price is reduced by 5%. No other suppliers have offered prices higher than yours. You would save a lot if you order a little more. We offer a discount for large orders. May I suggest that you cut the quantity of your order by half? Is there a minimum order? Can you give us an additional 200 cases? If the quantity is too small, there is no discount. Shipment discussionIs there any way to make the shipment earlier? I′m terribly worried about late shipment. As we are in urgent need of these articles, could you manage to speed up delivery?
  • 4.Business Culture
    • How do you acquire better verbal communication in business?It is suggested that you build skills by attending a college course related to business communication. Another form of practice can be talking to older relatives and friends, about a topic that involves expressing emotions and opinions or a discussion that may concern complex experiences. Such communication helps you to accumulate(积累)skills to express yourself in a more formal and effective manner. When practising with your relatives or friends, it is important for you to back up your opinions or statements with facts or reasoning.
• Unit4 Negotiating Prices
  • 1、Heavy battery.
    • FOB price 离岸价favourable adj.优惠的exception n.例外agent n.代理incentive discount 刺激性折扣trial order 试订firm order 确定订货 sanitary adj.卫生的make concession 让步range n.系列agency agreement 代理协议 sales confirmation 销售确认书decoration n.装饰品exceed v.超过
  • 2、 Key sentences.
    • Could you make it a little cheaper?Is it possible for you to reduce the price by 10%?How much do you think you can bring the price down by?A deal is possible if you can reduce your price by 5% to $5 per piece.Could you possibly consider decreasing your price to help develop a new market?
  • 3How to organise your negotiation
    • Let’s work through the following points together now.Shall we sit down and discuss some items about the price and quality?It's good to talk. Can we discuss the unit price for the items we selected?I think we should discuss the price and the packing terms.Let's get down to the matter of our proposed contract.
  • 4.Business Culture
    • Effective Non-Verbal Communication in Business Appearance In business, a neat, professional appearance instantly gives a picture of a confidentEye Contact Whether you communicate with a colleague or meet with a client, make eye contact to show your interest and to help guide a simple "hello" into a meaningful conversation. Connect with members of the audience A smile is easily recognised as friendly and welcoming. Gestures From waving at a colleague to pointing to a figure on a chart, gestures are an important function in daily business communication.
• Unit 5.Placing an Order
  • 1.Key words.
    • negotiate 谈判 confirm the order 确认订单 sign the contract 签订合同 shredder 碎纸机 substantial 大量的 out of stock 缺货 modify 修改 Commodity Inspection Bureau 商品检验局 Commercial integrity 商业信誉
  • 2.Key sentences.
    • After the exchanges between the buyer and the seller, the buyer may issue a request to purchase a specified amount of goods. 订货是买卖双方经过系列磋商后,买方向卖方发出订购一定数量货物的请求。
  • 3.Knowledge points
    • 1.Avallability of goods 货物的可获得性 ①The goods are out of stock at the moment. ②Our factory is fully committed to/occupied with fulfilling existing orders. 2.Placing an order 下订单 ①How many items can we choose for one order? ②We're satisfied with the quality of your products and are ready to place an order with you now. 3.Other expressions related to ordering 其他与订单有关的短语 ①We would like to modify/make an alternation to our last order. ②Will you provide us with some favourable terms/preferential conditions for follow-up orders? Talking about the contract 谈论合同 1.Reaching an agreement 达成一致
• Unit 6.Terms of Payment
  • 1、Key words.
    • confirming bank 保兑银行 Documents Against Payment 付款交单 lump sum payment -次性付清, 总付 sincerity n. 真诚 line of business 行业 payment by installments 分期付款 cash on delivery (COD) 货到付款 cash flow 现金流 documentary credit 跟单信用证 freight to collect 运费到付 packing list装运清单 Terms of payment 付款条件
  • 2、Key sentences.
    • 1.Currency for poyment支付货币 ①It′s our usuail prautice to make the payment via an LC. ②We′d prefer to mepeive pay mem in hand currency. 2.Method of poyment 付款方式 ①The method of paryment we usually adopt is payment via a comfirmed and irrevocable LIC. ②What mnde of payment do you prefer? 2.Establishing an L/C 开立信用证 ①Please open a letter of credit in good time. ②You should open the L/C as soon as possible, otherwise the shipment will be delayed. 3.Duration of the L/C 信用证的有效期 ①What's the validity period of the letter of credit? ② The L/C was cancelled due to the expiry of its validity.
  • 3、Business Culture
    • When sending e-mails in business, it is advisable to remember the following points: 1. Don′t use e-mail to discuss confidential or personal information. 2. Don′t use abbreviations. 3. Never make any slanderous, sexist or racially discriminating comments in e-mails, even if they are meant to be a joke. 4. Don′t forward an e-mail without permission from the sender. 5. Don′t forward spam, virus hoax or chain letters. 6. Don′t reply to spam, otherwise you will get more. 7. Don′t overuse URGENT and IMPORTANT in the subject line. 8. Don't write in CAPITALS or bold.
• Unit 8.Complaints and Claims
  • 1、Key words.
    • breakage 破局 claim 索赔 compensation 补偿 comsumpton 消费 cover 给什么保险；包括 crush 压坏 defective 有缺陷的 en route 在途中 evidence 证据 handling 搬运 insurance policy保险单 leak漏 lobby大厅 on board到船上 prior to 在什么之前 relieved放心的 replacement替换品 survey report检查报告 transit运输 withhold拒绝给
  • 2、Main prophase.
    • it is important for the buyer to check the quality,quantity, packaging and other aspects of the goods after receiving them. If the Buyer finds any discrepancy with the Contract, it can immediately complain to the Seller and then lodge a claim. The Seller shall properly handle claims.
  • 3、Business English translation.
    • 1. Business English translation is the main way of communication in international . 2. Business English translation is an important means of trade negotiationIn commercial trade, in order to pursue their own interests, both parties usually take the way of negotiation to seek the balance point of cooperation. 3. Business English Translation Helps to Enhance Translators′ Cross cultural Competence.
• 学习通话题讨论
  • 1、topic
    • Importance of happiness。 幸福的重要性 How to avoid being cheated by others。 如何避免被他人欺诈。 Importance of goals。 目标的重要性。 Clear objectives. 明确的目标。 The importance of sports. 运动的重要性。 The development of electronic payment. 电子支付的发展。 The importance of health. 健康的重要性。 The effect of chocolate on human body. 巧克力对人体的影响。 The effect of sleep on the body. 睡眠对身体的影响。 The effect of milk tea on the body. 奶茶对身体的影响。 So as to make life free. 这样让生活过的自由。 The Importance of News. 新闻的重要性
  • 2、Key words.
    • very good最好 there are有;可数名词的复数形式;许多重要事情要谈 broadcasts播送;广播;散布，传播;广播节目;电视节目; broadcast的第三人称单数和复数 fraudsters犯欺诈罪者;犯欺骗罪者; fraudster的复数 new to对…是新的，没做过;对…不熟悉 Alipay支付宝;支付宝支付;支付宝账号 phone calls打电话;通话 phone call的复数 confused困惑的;混乱的;糊涂的;迷惑的;不清楚的;难懂的;使糊涂;使迷惑confuse的过去分词和过去式 Happiness【电影】爱我就让我快乐;幸福;愉快 such as例如;……等;像;像……这样，像……那种;诸如……之类 brushing刷净，刷亮，刷平顺;抹，涂;拂，掸，擦掉;刷光；刷布；拉绒；扫[刷]拢来的东西; brush的现在分词 going out出局 proper适当的;正确的;恰当的;符合规则的;真正的;像样的 exercise运动;练习;习题;活动;锻炼 mood情绪;心情;气氛;坏心境;坏脾气;氛围;表达语气的动词屈折变化;语气 happy感到快乐的，高兴的;给予快乐的，使人高兴的 upset沮丧的;难过;沮丧;不高兴;失望;肠胃不适;腹泻;打乱 confused困惑的;混乱的;糊涂的 confuse的过去分词和过去式 for the moment暂时;目前 carpe diem抓住机遇;把握现在 like to do喜欢做某事;喜欢干;喜欢干某事 feel happy感到快乐 such as例如;……等;像 badminton羽毛球;羽毛球运动 and so on等等，及诸如此类 every day每天 all in精疲力竭的;包括一切的，全包的 electronic电子的;电子器件的;电子设备的 significant重要的, 有重大意义的;显著的, 值得注意的 coin硬币;金属货币;创造;铸，造 becomes开始变得;变成;适合 become的第三人称单数 serious不好的;严重的 eat吃;咬，蛀;侵蚀;烦扰;收回，取消;向…欢呼;少量食物，点心 too much太多;<口>有点过分/太过分 chocolate巧克力;朱古力;巧克力糖;夹心巧克力糖;深褐色;巧克力色;巧克力的;巧克力色的 affect影响;侵袭;使感染;深深打动;使悲伤;假装 Eating吃;饮食;吃饭;用餐;食用的 lead to导致;通向 weight gain体重增加 moderately一般地;勉强地;适度;适量;适中 will not会;要;总是 impact影响;撞击
  • 3、The key sentence.
    • I think this is a very good way to prevent telecom fraud. 我认为这是防止电信诈骗的一个很好的方法。 But I can't be fooled, because I don't answer strangers' phone calls and I won't be greedy. 但我不能上当，因为我不接陌生人的电话，我不会贪婪。 Eating moderately will not have a great impact。 适度进食不会产生很大影响 My current goal is to find a better job. 我现在的目标是找到一份更好的工作。 Study a lot and work hard. 多学习，努力工作。 Try to get off the line by yourself first. 先试着自己离开这条线。 I now have clear goals, so I don't feel annoyed or confused. 我现在有了明确的目标，所以我不会感到烦恼或困惑。 I think it is important to be happy at all times and I will get it by achieving goals and making progress. 我认为始终保持快乐是很重要的，我会通过实现目标和取得进步来实现这一点。