BUSINESS ENGLISH WRITING

这是一篇关于BUSINESS ENGLISH WRITING的思维导图，包括：CHAPTER 1 An Overview of Business Writing；CHAPTER 2 Structure and Styles of Business Letters；CHAPTER 3 Sales-related Inquiries and Replies；CHAPTER 4 Order Letters and Confirmation Letters。

BUSINESS ENGLISH WRITING

• CHAPTER 1 An Overview of Business Writing
  • 子主题
    • Functions of Business Writing
      • to inform
      • to persuade
    • Six C's-Criteria and Techniques for Effective Business Writing
      • Courtesy
      • Correctness
      • Conciseness
      • Clarity
      • Concreteness
      • Completeness
    • More Techniques
      • Singling out your reader
      • Using the reader's name
      • Building goodwill
      • Avoid anger
    • Approaches to Organizing Business Writing
      • Directness in good news and routine message
      • Indirectness in bad new messages
      • Indirectness in persuasion
• CHAPTER 2 Structure and Styles of Business Letters
  • 12 elements of business letters
    • Letterhead
    • Date
    • Inside adress
    • Attention line
    • Salutation
    • Subject line
    • Body
    • Comlimentary close
    • Signature
    • Reference initials
    • Enclosure (on attachment)
    • Copt notation
  • Styles of Business Letters
    • Block style
    • Modified block style
    • Simplified style
    • Indented style
    • Punctuation
  • Envelope Addressing
    • Block form
    • Indented form
• CHAPTER 3 Sales-related Inquiries and Replies
  • Sales-related inquires
    • The general plan
      • Begin directly with the objective
      • Specific requests or questions
      • End with goodwill words
  • Replies
    • Principles
      • Answer promptly
      • Reply courteously
      • Respond completely
      • Provide addtional information
      • Follow up with a letter
    • The general plan
      • Begin by courteously
      • Express interest
      • Answer requests and questions
      • Add any necessary details
      • Promote other products or services
      • Express goodwill
• CHAPTER 4 Order Letters and Confirmation Letters
  • Order letters
    • Steps
      • Open with reference to some previous contacts(Intention)
      • Descrine the order
      • Mention payment and delivery
      • Express courtesy
  • Confirmation letters
    • Parts
      • Thanks for the order
      • Favorable comment on the items required
      • Assurance of the best attention
      • Other items which may be of interest to the customer
      • Hope for further orders
    • (Unable to accept) Points
      • Thanks for the order
      • Proper reasons
      • Recommendation of other items
      • Hope for cooperations in the future
• CHAPTER 5 Letters of Shipment
  • Three parties
    • the consigner
    • the carrier
    • the consignee
  • Four purposes
    • Urging shipment
    • Sending shipping instructions
    • Amending shipping clauses
    • Giving shipping advice
  • Steps
    • Open with reference to former contact, or open with a statement
    • Give information about the shipment
    • Expect either an answer or further communication
• CHAPTER 6 Letters of Payment and Settlement of Accounts
  • Four main payment methods
    • Open account
    • Prepaid
    • Documentary collection
      • Document Against Payment (D/P)
      • Document Against Acceptance (D/A)
    • Letter of Credit (L/C)
  • Points
    • Opening paragraph
      • State directly and clearly which letter you are refering to
    • Middle part
      • Method of payment
      • Things about payment documents or accounts due
      • Mistakes
      • Suggestions
    • Closing part
      • Express your hope on your partner's acceptance
• CHAPTER 7 Routine Claims and Adjustments
  • POINTS
    • Routine claim
      • Straight to the problem
      • Be clear and offer necessary information
      • Presnt enough facts
      • Name specific actions
      • Genal but firm
    • Adjustment
      • Begin directly
      • Identify the correspodence
      • Avoid negatives that recall the problem
      • Regain lost confidence through explanation or action
      • End with a friendly, positive comment